Reading(1)：Advertisements优质课教案整理

Reading makes a full man.

M4U1 Reading(1)

Self- Study (自主学习重点单词和短语) 重点单词

1.

广告（ad）n. ____________

2.

做广告vt. ____________

3.

说服____________

4.

有技巧的____________

5.

清白的____________

6.

欺骗____________

重点短语

1.

旨在____________

2.

说实话____________

3.

虽然____________

7.

评论

____________

8.

以…为目标____________

9.

使受益____________

10.

推广____________

11.

智力____________

12.

完全受…控制的人____________

4.

上…的当______________

5.

欺骗；捉弄______________

6.

涉及：处理______________ Learning objectives:

1. To learn some basic knowledge about ads .

2. To master reading strategy--- reading expository writing.

3. To finish the self-assessment about the reading part. Step1

Lead in Two videos Step2

Intensive Reading Self-study guidance (1) 1.

Read the reading strategy, then fill in the blanks. Expository writing is meant to _______ you to _____ information on a _______.

It usually follows the same format(格式)：_________ , ___________, ______________. 2.

Cooperation & discussion

Task1: Structure of the text:

Task2 : According to reading strategy, analyze the structure of para3 & para.4. subject/ topic: supporting details: conclusion:

1

Reading makes a full man.

Self-study guidance (2) Task-based reading Read the article again and fill in the blanks of the chart.

Ads are an common part of our lives. Definition An advertisement uses words and pictures to 1

people to buy a product or service, or to believe in an idea. 3

ads Two main

2

Public of ads service ads They are 4

for to advertise a product or service. •

They are often run free of 5

and are meant to educate people about health, safety, or any other problem that has an 6

on public welfare. •

They don't play 7

on people. •

They 8

at teaching and benefiting people, helping us lead better lives. Warnings

•

Be 9

of the skilful methods used in ads to try and sell us things. •

10

falling for the ticks some advertisements play.

Step3

Self-assessment: extended reading

Homestay provides English language students with the opportunity to speak English outside the classroom and the experience of being part of a British home. What to Expect

The host will provide accommodation and meals.Rooms will be cleaned and bedcovers changed at least once a week.You will be given the house key and the host is there to offer help and advice as well as to take an interest in your physical and mental health. Accommodation Zones

Homestays are located in London mainly in Zones 2, 3 and 4 of the transport system.Most hosts do not live in the town centre as much of central London is commercial and not residential(居住的) .Zones 3 and 4 often offer larger accommodation in a less crowded area.It is very convenient to travel in London by Underground. Meal Plans Available

◇

Continental Breakfast ◇

Breakfast and Dinner ◇

Breakfast, Packed Lunch and Dinner

2

Reading makes a full man.

It's important to note that few English families still provide a traditional cooked breakfast.Your accommodation includes Continental Breakfast which normally consists of fruit juice，cereal (谷物类食品), bread and tea or coffee.Cheese, fruit and cold meat are not normally part of a Continental Breakfast in England.Dinners usually consist of meat or fish with vegetables followed by dessert, fruit and coffee. Friends

If you wish to invite a friend over to visit, you must first ask your host's permission.You have no right to entertain friends in a family home as some families feel it is an invasion of their privacy. Self-Catering Accommodation in Private Homes

Accommodation on a room-only basis includes shared kitchen and bathroom facilities and often a main living room.This kind of accommodation offers an independent lifestyle and is more suitable for the long-stay student.However, it does not provide the same family atmosphere as an ordinary homestay and may not benefit those who need to practise English at home quite as much. 1．The passage is probably written for ________.

A．hosts willing to receive foreign students

B．foreigners hoping to build British culture

C．Travelers planning to visit families in London

D．English learners applying to live in English homes 2．Which of the following will the host provide?

A．Room cleaning.

B．Medical care.

C．Free transport.

D．Physical training. 3．What can be inferred from Paragraph 3?

A．Zone 4 is more crowded than Zone 2.

B．The business centre of London is in Zone 1.

C．Hosts dislike travelling to the city centre.

D．Accommodation in the city centre is not provided. 4．According to the passage, what does Continental Breakfast include?

A．Dessert and coffee.

B．Fruit and vegetables.

C．Bread and fruit juice.

D．Cereal and cold meat. 5．Why do some people choose self-catering accommodation?

A．To experience a warmer family atmosphere. B．To enrich their knowledge of English.

C．To entertain friends as they like.

D．To enjoy much more freedom.

3

Reading makes a full man.

Step4 Homework 根据所给提示，复述课文

如今，无论我们走到哪里，都会看到广告（advertisement)。广告是一种推销（promote)产品或服务的好方法，尽管（even if）它们并非都（not all..）完全跟我们讲真话。广告主要分为两类——公益广告和商业广告。公益广告旨在（be meant to)让公众受益（benefit)，而商业广告的目的是（be aimed at)推销产品或服务。有些广告欺骗（play tricks on)我们，我们要小心以免上当受骗（fall for)。

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