Welcome to the unit第二课时教学设计

平江十中高一英语备课组

主备人

李萌

NO. 1 M4 Unit 1

Advertising Welcome to the unit Learning aims:

1. To learn about topics related to advertising and gain knowledge about ads. 2. To discuss and get some ideas of the two main types of ads and their purposes.

Learning procedures: Step

I

Lead-in

1.

Present some ads to the class.Where can we find ads? 2.

Discuss these ads (Do you like these ads? Why do you like these ads?) 3.

Free talks

What are the purposes of advertisement? (1)drawing new buyers (2)providing information about the product (3)increasing the sale of a product

Step II

Presentation Types of advertisements

1.Commercial advertisements A commercial advertisement is one which someone has paid for to advertise a product or service.

Purpose----- to sell a product or services.

2.Public service advertisements (PSAs)

PSAs are often run for free, and are meant to educate people about health, safety or any other problem which affects public welfare. Purpose------ to make people aware of the needs of others and the dangers around them.

Step III

Picture talking

1. Picture 1----Oxlin Airlines

----What can you see in this picture ?

---- Does the advertisement try to sell a product or service?

This poster is a commercial advertisement. It offers the airline service. Taking airlines is a fast way to get to another place. In this way much of time can be saved.

2.Picture 2---- Earth Day

----Why does this ad use the picture of a bird’s nest?

----Do you think this advertisement helps to make people aware of environmental problems? It is trying to show us that the birds have nowhere else to build their nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.

平江十中高一英语备课组

主备人

李萌

NO. 1

3. Picture 3----Say no to drugs---the anti-drugs campaign ------Do you think drugs are harmful?

------If someone takes drugs, what could happen to him or her? ------Does the ad teach you about the bad effects of taking drugs? What are they? Taking drug is harmful to the people who take drugs and to their family. If someone takes drugs, he / she will become seriously ill. This poster calls on people to make an anti-drugs campaign.

4. Picture 4----the Shampoo ad ----What kind of people do you think this ad is targeting? Why? This poster is targeting young people, especially girls, because they pay more attention to their appearance.---hair. ------Do you think this ad will successfully persuade people to buy this shampoo?

It uses persuasive words “Shine that lasts for days”

successfully to persuade young people to buy this shampoo. Conclusion: The four ad pictures can be divided into two parts.

Step IV Discussion 1. Ask Ss to discuss advantages and disadvantages of ads in groups. 2. Summary. advantages

disadvantages

Example 1:

Nowadays people have more and more chances to choose products they like. There is no doubt that advertisement is very important for people. I think advertising has many advantages. On the one hand,.... On the other hand,..... However, advertising

also has many bad effects on our lives. First, ...... Second,......Finally,.....

In my opinion, advertising plays an important role in our lives. But we should treat ads seriously.