Welcome to the unit名师教学设计1

Unit 1

Advertising 教学设计

Welcome to the unit The analysis of this part:

Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign. Teaching aims: 1. To discuss and get some ideas of the two main types of ads and their respected purposes. 2. To get involved in the discussion and practice their spoken English. Teaching procedures: Step one: Lead-in

1. Present some ads to the Ss

2. Look at those ads and guess

3. Free talks a) Where do you find these ads? b) What are ads used for?

Step two: Picture talking:

1. Project Hope

---How do you feel when you see the child in the big eye?

---What would you like to do for the child after seeing this ad?

----What do you think the purpose of Project Hope is ?

This picture is intended to make people aware of the importance of Project Hope.

It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do sth. to help children in poor areas. The picture makes us aware of the needs of other people.

The purpose of Project Hope : It aims to help young people who have dropped out of school return to school. It aims to develop basic education in poor areas in child, especially in western china, with money collected from society. Nowadays it pays special attention to children of laid-off workers in cities. 2. the software ad

--- What do you know from this ad?

--- If you intended to buy some cheap learning software, would this advertisement help you? 3. Oxlin Airlines

---- What does the advertisement try to sell a product or service? 4. Earth Day

----Why does this ad. Use the image of a bird’s nest?

----Do you think this advertisement helps to make people aware of environmental problems?

----What do you think Earth Day is all about ?

Earth

Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today Earth Day is celebrated annually by almost every country throughout the world. 5. Say no to drugs---the anti-drugs campaign ------Do you think drugs are harmful?

------If someone takes drugs, what could happen to him or her? ------Does the ad teach you about the bad effects of taking drugs?

What are they? 6. the Shampoo ad ----what kind of people do you think this ad is targeting? Why? ----Younger people, especially girls or females. Because they pay more attention to their appearance.---hair. ------Do you think this ad will successfully persuade people to buy this shampoo?

Step three: Discussion 1. Ask Ss to discuss three questions in pairs or groups. 2. summary. Homework

1. preview reading part

2. Translation

1. 这家旅馆提供练好的服务。

2. 我们该登个广告聘人来照看我们的孩子。

3. 我们不知道他在等谁。

4. 现代有许多动物有灭绝的危险。

5. Jack在外貌上和他的兄弟非常相似。

6. 一些人还没有意识到抽烟的危险性。

Suggested answers:

1. The hotel offers good services.

2. We should advertise for someone to look after our children.

3. We are not aware who he is waiting for.

4. Nowadays many kinds of animals are in danger of dying out.

5. Jack is similar in appearance similar to his brother.

6. Some people are not aware of the dangers of smoking.