Reading(1)：Advertisements教案2

Teaching aims and demands M4 Unit1

Welcome and Reading

1. To enjoy some beautiful advertisements and have a general idea of advertisements.

2. To talk about the four advertisements and get some ideas of the two main types of ads and their purposes. 3. Enable students to know about the effects of them. Teaching procedures Step1. Preparation before class Let students look for some advertisements and their slogans. Step 2. Display and discussion in class Let students show what they have found. Step3. Guidance and activities 1.

Lead-in To enjoy some pictures of advertisements and have students discuss their purposes. 2. Reading

(1) Reading strategy (2) Fast-reading Read passage and answer questions. (3) Detailed reading True or false questions

1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. Group work: Read Para2 and fill in two tables: Similarities and differences between commercial ads and PSAs Types of ads

CAs PSAs Similarities Places found

Methods used

Differences Purpose

Cost

Pair work: retell what an ad is and its two types to your partners Group work: Read Para3 and 4 and answer questions:

Why are some of the ads clever according to the article? (1) When did China begin a nationwide public service advertising campaign? (2) Why should we follow the advice in PSAs? (3)How many PSAs are mentioned in this paragraph? What are they? Step4: Consolidation and feedback

Post-reading

Work in groups and have a discussion.

Discuss the advantages and disadvantages of advertisements in groups.

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