Reading(2)：Advertisements优秀教案内容

M4U1

Advertising Words and phrases (p1-5) 1.

persuade vt. 说服；劝说；使信服→___________ adj. 有说服力的；令人信服的

说服某人做某事______________

使某人相信某事

______________

说服某人不做_____________ e.g 我终于说服我的老板接受我的建议。___________________________________________.

如果他不想去，你说什么都说服不了他。_______________________________________. 2.

be meant to 旨在，目的是

mean adj. 吝啬的；刻薄的

be meant to 对。。。刻薄

PSAs旨在就健康和安全问题教育公众。_______________________________________. 意味着做某事_____________ Missing a bus means waiting for another hour. 打算做某事

______________ I’ am sure she didn’t mean to hurt you. 为。。。而准备_____________ The magazine is meant for young students who want to study further abroad. I mean 通常用于解释或补充所说的话

I think the film will have started---I mean it’s past 8 o’clock. 4.

cheat vt&vi 欺骗；作弊

n. 骗子；欺诈行为。

e.g 考试被抓着作弊是一件可耻的事情。______________________________________. 5.

cure vt. 治愈；解决

n. 药物；疗法；对策

e.g 广告说这种牙膏可以治愈你的口臭。________________________________________. cure sb (a disease) 治愈某人疾病

cure sb of ___________

cure 也指除去不良现象或改掉个人恶习

Parents try to cure their children of bad habits. 区分：cure 指治愈的结果

treat 指治疗过程(n. treatment) treat ab for…

e.g 哪位医生将为他治病？_______________________________. 这种药应该能治愈你的感冒。______________________________. 6.

comment n. 评论，评价

vi. 评论，议论

make a comment/comments on/about sth 对某事加以评论

comment on/upon sth

e.g 对不起，无可奉告。___________________. 你认为我提的建议如何？__________________________. 7.

fall for 上。。。的当；受。。。的骗

fall for this kind of trick

trick n. 骗局；玩笑；戏法；诀窍

vt. 欺骗，欺诈

欺骗；捉弄________________

诱骗某人做某事____________________ e.g 我们上当买了一辆破汽车。_________________________________. Don’t play cards with him; he always _________.(作弊) Every time I try to ______ （愚弄）him, he looks through my ________（把戏）. 8.

benefit vt&vi. 使受益；得益于

n. 益处；救济金；奖金

adj. beneficial

从。。。中受益

_____________ 为了。。。的利益_______________

对…有益______________/____________ e.g 他的忠告使我受益匪浅_________________________ 新鲜空气对你有好处。The fresh air will __________ after a long time of working 我们那么做是为了你公司的利益。It was _________ your company that we did that. 9.

consult vt. 咨询；请教；查阅

就。。。向某人请教_____________________ 家长可以向老师询问孩子的情况。Parents can _____________________. 他查了字典知道了答案. He _______________ and got the answer.

词汇拓展：

1.

广告业

___________ n.____________ n.____________ vt.&vi

2.

清白的；无恶意的

adj.__________

n. _____________ 3.

气息；呼吸

n.__________

vi.___________ 口臭___________ 4.

欺骗，愚弄

vt __________

adj.____________ 5.

高兴的；满意的

adj.___________ 对。。。满意_______________ 6.

心理的；精神的

adj.___________ adv.____________ 身体上地_______________ 7.

推广；促销；促进

vt.__________ n.__________ 8.

智力；才智

n._____________ adj.___________