Welcome to the unit第二课时教学实录

2019年宣城中学

新教师汇报课教案

Module 4 Unit 1 Advertising

----Welcome to the unit Lecturer: Xu Wei School: Xuan Cheng Middle School, Anhui Province Place: Classroom of Class 15, Senior Grade 1 Date: April 22th, 2019 I.

Analysis of the teaching material This is the Welcome to the unit part of Unit 1 Module 4. The textbook presents four ads, including CVs and PSAs. This lesson mainly aims to give students a general topic of this unit and arouse their interests. In addition, many questions are designed in this part for students to talk about their opinions on ad-related problems freely. II.

Analysis of the students: Students at The Information Age are not strangers to ads. It’s easy for them to distinguish a commercial ad and a public service ad. They also know some features about the common ads in life. Because of their familiarity with this topic, they may feel interested and confident in learning this part. III.

Teaching objectives After this lesson, students are expected to：



know what an ad is and express their understanding in English; 

distinguish a commercial ad from a public service ad; 

read the purpose of an ad correctly and sensibly; 

understand some basic features of an ad and design an ad for a specific topic according to these features; 

be a sensible man and keep clear-headed when reading an ad, especially a commercial one. IV.

Teaching important points By being presented with different ads, students can get to know the features of ads and have an urge to design one by themselves. V.

Teaching difficult points Help students to use their knowledge learned to design an ad. VI.

Teaching methods

task-based method; looking and thinking, communication and cooperation

VII.

Leaning method Read some ads to try to conclude the definition and features of ads, so as to improve skills of summarizing; design an ad to deepen understanding of ads and build imagination and creativity. VIII.

Teaching preparations:

textbook, multimedia teaching aid (PPT, pad), blackboard, teaching design, chalks

IX.

Teaching procedures Step 1. Warm-up 1.

Play the ad Dream it possible presented by Huawei. 2.

Greetings and lead in the topic: advertise(ment)

What is this video about and what is its real purpose?

Step 2. Introduction & Description 1.

Play another video about Chinese chopsticks and lead students to classify ads. What is this ad about and what does it want to promote? Can you classify ads into two types? 2.

Ask Ss to define an ad according to the two pieces of video. (promote, product, purchase, persuade) 3.

Show several ads and lead students to talk about their purposes and have students talk about two ads by themselves. 4.

Help students know some basic features of ads by brainstorming

logo: What / Which brand do they stand for?

slogan: Can you guess what they advertise for?

What do you think of these slogans? pictures: Can you guess what they promote?

Step 3. Design Have students design an ad by themselves. They can design slogans, logos, or pictures for the topic they choose. 

Milk tea shop: I drink, I like. Every cup of drink is a SIGNATURE PRODUCT. 

Jogging



Garbage classification



Zongzi



Parking lot

Step 4. Summary A good ad can always give you a deep impression and is even educational, while some ads can be tricky or even cheat you. Be sensible when reading an ad to avoid getting trapped.

Step 5. Homework 

Complete your design 

Search more ads and share them with us

Blackboard design