Reading(1)：Advertisements教学内容概述

M4U1 Reading

Part1 Reading comprehension 1. Read the passage and answer these questions.

1) What do ads try to persuade people to do?

____________________________________________________________________ 2) What do PSA stand for?

____________________________________________________________________ 3) What do PSA stand for?

____________________________________________________________________ 2. Reading strategy :

expository writing

P3

Reading expository writing (说明文)Expository writing is meant to introduce you to ________ information on a topic. It usually follows the same format :

⑴

___________________________________________________

⑵

___________________________________________________

⑶____________________________________________________ 3. Scanning:

The structure of the text

Part Paragraph

Main idea

1 _________

_____________ to advertisements

2 _________

___________ and facts of the two main types of ads

3 _________

Author's ______________________

4.Careful Reading Ⅰ(Fill in the blanks with no more than three words)

1．___________

Similarities Commercial ads Places to find them Methods they use

PSAs 2.

, magazines, the Internet, radio and television. Use attractive pictures 3._________________.

and 8.______________ 6.______________

Validity(可信度) To 4.____________ a To educate people or product or service 5. ____________ They don’t tell people They are helpful complete truth. and

we

can

7.________________ 9._______________ 10._____________

5.Careful Reading Ⅲ

(Part C2 ):

Part2 Language points ________ ________ ________ ________ 1

not fall for this kind of trick I. Useful expressions 1.对…习以为常L1

________

2.对…进行研究

L3

3.与…分享

L4

________

4. 说服某人做L6

5. 相信一种理念L7

________

6. 商业广告

L9

7. 公益广告

L9

________

8. 免费投放L11

9. 其目的是… L11

________

10.影响公共利益

L12

________ 11.百分之百讲真话

L13

________

12. 保护人们不受L14

________ 13. 意识到

L15

________

14. 常用技巧

L15

________ 15. 即使

L15

________

16. 糊弄你使你误以为L17

________ 17. 为… 感到骄傲

L20 ________

18. 将…与…联系起来L24 ________ 19. 上…的当

L24-25 ________

20.与…耍花招L27

________ 21. 服务大众

L28

________

22.目的是…L29

________ 23. 更好地生活

L29

________

24.全国性的活动L31

________ 25. 涉及普遍存在的社会问题L34

________

26. 健康地生活L37

________ 27. 使大众受益

L38

________

28.谈及…公共利益L41

________

II. Sentence translation 1.Bright -teeth fights bad breath.(L17)

____________________________________ 2.All it says is that it fights it and that is not the same thing at all.(L18-19)

____________________________________ 3.You are proud of your cooking, so shouldn’t you buy the very freshest food?(L19-20) ____________________________________ 4.We mustn’t fall for this kind of trick!(L24-25) ____________________________________ 5.Not all ads play tricks on us though.(L27) ____________________________________ 6.All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.(L38-39) ____________________________________ 7.When it comes to advertisements, we must all use our intelligence and not be a slave to them!(L41-42) ____________________________________ III. Words to be studied 1. share sth. with sb. ____________________ 1). They always share joys and sorrows. __________________________________________ 2). 我们10个同学合住一间寝室。_____________________________________________ 3). I haven't got enough books for everyone so some of you will have to ______. A. share

B. hold

C. remain

D. catch 4) We shared the preparation for the party ___________ us, so it wasn’t too much work. 2. persuade sb. to do sth./ into doing sth

说服/ 劝服某人做某事

persuade sb. not to do sth/ out of doing sth

说服/ 劝服某人不要做某事

advise sb. to do sth

建议某人做某事

1). Don’t let yourself ____________buying things you don’t really want.

2). Passengers are ________________ look out for pickpockets.

3). I finally managed to _____________ her to go out for a drink with me.

3.

mean sth. /doing sth

意思是......

mean to do sth

打算做......

be meant to do sth

目的是，旨在.......

be meant for...专为…而准备的

1).The book _________________ children. 2).The ad _________________ promote sale of the shampoo. 3).I’m really sorry, but I didn’t _______to hurt you.

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4).If you think that treating a woman well mean always______her permission for things, think again.

A. gets

B. get

C. to get

D. getting

5).这些话的目的不是为了伤害你，而是为了鼓励你。

___________________________________________________________________ 4. cure(治愈）

one’s headache

cure sb. of his/her headache cure（改掉）

sb. of his/her bad habits 1).When I left hospital, my arm _______________________ (已完全治好了）. 2).The doctor cured me of my headache. _______________________ 3).Nothing can cure him of the bad habit. _______________________ 4).If you take this medicine twice a day, you should ______ your cold.

A. recover

B. cure

C. hold

D.

catch 5. comment n.& v.

评论某事__________

I don’t want any comments _________ my new haircut, thank you!

我的妈妈总是对我的衣着评头论足。

_______________________________________________

官员拒绝就此事发表评论。

_________________________________ 6. trick

n.

骗局，玩笑，诀窍

vt. 欺骗

诱骗某人做某事_____________________

欺骗、捉弄、愚弄某人_____________, ___________________

嘲笑、嘲弄某人______________________, ___________________ 7. aim

n. &v.目标，以…为目标，瞄准

瞄准，对准_____________

目的在于/旨在做某事

__________________

目的是；旨在___________________

以…为目标______________

此次英语演讲比赛的目的是提升学生的口语技能。

_______________________________________________

_______________________________________________ 8. deal with

(deal-dealt-dealt) 1).Deal with him as he deals with you. _______________________ 2).I think the problem should be dealt with quickly. _______________________ 3).This book deal with the ancient history of China. _______________________ 4).We’ve dealt with the company for almost 6 years. _______________________ 5). ______ are you going to deal with the waste? 6). ______ are you going to do with the waste? 7) 我昨天给姚明写了封信，你知道他是如何处理球迷来信的吗？

____________________________________________________________ 9.concern

(必刷题P44) n._______, __________

vt. ___________ ,___________ ,___________

adj. ___________

prep. ___________

表达对某人/某事的担忧

________________

关心/担心某事___________

与…. 有关

___________

在某人看来

___________

就某事而言___________ 1)我有一点担心你的身体。____________________________________________ 2)Aren’t you concerned that she might tell someone? ________________________________ 3)今天的课与诗歌有关。_______________________________________________ 4)For more information concerning the club, contact Jim Green. _______________________________________________ 10. benefit

n._________，

________，

________

v.

_______

adj. _________

使某人受益________________

从….受益________________

对…有益________________

1)这个组织是为了维护无家可归的人的利益而建立的。

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_____________________________________________ 2) 你可以从阅读中受益良多。

______________________________________

IV.

Consolidation

be used to, do research on,

share…with,

believe in,

for free,

be aware of,

mean to, fall for,

deal with play tricks on,

encourage,

lie,

even if,

lead a better life,

protect… from,

aim to,

fool…into.. 1. You should __________ your books__________ your desk-mate. 2. I _____________ getting up early in the morning. 3. He __________ finish the project ahead of time, but he failed. 4. I will never ______ the words of door-to-door salesman. 5. I never ____________ God. 6. She _____________ the danger around her. 7. You will get a book ___________. 8. The teacher asked us to ____________environment protection. 9. You are actually _____________ her laziness if you do everything for her. 10. She ___________ to us about what she did just now. 11. Don’t _______________ me! I am angry!

12. The company ___________increase sales overseas. 13. Try to __________ your skin _______ the sun. 14. He tried _________ her ______ buying a fake Gucci. However, she knew about his tricks. 15. He works very hard to make his big family _______________.

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