Reading(1)：Advertisements教学设计案例

湖南省双峰县第一中学

Unit1

Advertising Reading

Advertisements 导学案

Learning aims: 1. To learn how to read an expository writing 2. To learn some basic knowledge about ads 3. To hold a rational attitude towards advertisements

Step1

Lead-in（导入新课，明确目标）

Play a game. Guess what these brands are to review what they have learned before the class and get more knowledge related to advertisements. Step2

Self-study and Questioning

（自主学习，质疑提问）

Task 1

Read the reading strategy to get the basic format of an expository writing. Then find out the structure of the passage and the main idea of each part. Task 2

The same structure exists in each part of the body. Find out the subject, the examples and the conclusion in the three parts of the body respectively. Para.2

An advertisement uses words and pictures to persuade people1 ______ (buy) a product or a service, 2 _____ to believe in an idea. There are two main 6_________ (type) of advertisements---7___________ (commerce) advertisements and public service advertisements(PSAs).A commercial advertisement is one 3______ someone has paid for to advertise a product or service,4 _____ PSAs are meant to educate people about health, safety, or any other problem that 5 _________

(effect)

public welfare. Para.3

The subject ________________________________________________ The examples 1._____________________________________________

2._____________________________________________

The conclusion______________________________________________ Para.4

1 We can tell the ideals of a nation by its advertisements. 从一个国家的广告可以看出这个国家的理想。

湖南省双峰县第一中学

The subject_________________________________________________

The examples 1._____________________________________________

2._____________________________________________

3._____________________________________________

4._____________________________________________

The conclusion______________________________________________

Step 3

Exploring（问题探究，拓展提升）

Discuss in groups and find out the similarities and differences between commercial advertisements and public service advertisements. Similarities

Commercial ads

PSAs Places found Methods used Differences

Commercial ads

PSAs Aim To________ a ______ or To ______

people about /purpose service. ______, safety or any other _____ which affects_________

Reliance They do not tell you the _______ They are ______ and we can truth. ______a lot by ______________ Expense

charged for free

Step 4

Testing（课堂检测，巩固提高）

Task 1

Debate

Watch a video and ask students to stand up and express their opinions about advertisements as quickly as possible in two minutes. Task 2

Show time Design an advertisement about school life.

Step 5

Summary and assessment（课堂小结，小组评价）

Task 1 Ask one student to go to the front to make a summary. Task 2 Ask the students to read a sample summary together.

2 We can tell the ideals of a nation by its advertisements. 从一个国家的广告可以看出这个国家的理想。