Reading(1)：Advertisements第二课时教案

江苏省宝应中学高一英语导学案M4U1 主备：陈帮汉 审核：周芳 包科：周芳 20180508

Unit 1 of Module 4

Reading－Advertisements 班级

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Learning Aims: 1. To improve students’ reading ability on reading expository(说明文) writing;

2. To get the general knowledge of commercial ads and public ads; 3. To enjoy and study some important sentences and phrases.

Learning Important and Difficult Points: 1. Know how to read expository writing;

2. Develop their reading abilities. Learning Procedures: I. Fast reading（Read the text quickly and answer the following questions）

1. How many types of advertisement do you know? What are they?

___________________________________________________________________ 2. Does an advertisement tell people the complete truth?

___________________________________________________________________

3. When did China begin a nationwide public service advertising campaign?

___________________________________________________________________

II. True or False (C1 of p4)

III. Task-based reading（Read the text and fill in each blank with a proper word）

Title: Advertisements

(1)__________ of ads

(2)___________

Commercial ads

PSAs

Places found

Newspapers, magazines, the Internet, radio and television 第

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江苏省宝应中学高一英语导学案M4U1 主备：陈帮汉 审核：周芳 包科：周芳 20180508

(3) __________

used

·Clever language

·(4) __________

pictures

To educate people about (5) __________

To (6) __________

a product or service health, safety or any other problem that affects public welfare

They are (7) __________

to Differences

Reliance (可靠性)

They do not tell you the complete truth.

the public and we can learn a lot by following the advice they give. (8) __________

for by Cost

someone

__________

Often run free of (9) “Bright-teeth fights bad “Yes to life, no to drugs”

(10) __________

breath!”

IV. Reading Comprehension 1. Which of the following is true according to this reading passage? A. All people enjoy seeing and hearing all kinds of advertisements. B. Many people think advertisements are the most important in their everyday life. C. Many people are quite used to seeing and hearing various advertisements. D. All advertisements give people very important information. 2. The main difference between commercial advertisements and public service advertisements is 第

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“Knowledge changes life”

江苏省宝应中学高一英语导学案M4U1 主备：陈帮汉 审核：周芳 包科：周芳 20180508

that ______.

A. public service advertisements cost only a little money while commercial ones cost a lot B. public service advertisements deal with public issues but commercial ones don’t

C. commercial advertisements sometimes deal with serious social problems D. public service advertisements tell the complete truth but commercial ones don’t

3. The purpose of writing this passage is _______.

A. tell his readers what are advertisement

B. share some important information about advertisements with readers

C. tell his readers how important advertisements are

D. tell his reader why people are used to seeing and hearing all kinds of advertisements 4. Which of the following topics will be talked about in a public service advertisement ____?

A. A new car factory that will be built in China next year.

B. A good harvest of oranges is expected this year.

C. Tea will take the place of coffee.

D. A paper bag will make your home cleaner. V. Match the new words from the article with their meanings (D of p4)

VI. Study the text carefully and complete the following sentences (one word in each blank) 1. 广告使用文字、图片来说服人们购买一种产品或服务，或者接受某种观念。

An advertisement uses words and pictures to ________ people ________ buy a product or service, or to ________ ________ an idea.

2. 公益广告往往是免费投放的，旨在教育人们有关健康、安全或影响到公共福利的任何其

他问题。

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江苏省宝应中学高一英语导学案M4U1 主备：陈帮汉 审核：周芳 包科：周芳 20180508

PSAs are often run ________ ________, and ________ ________ ________ ________ people ________ health, safety, or any other problem ________ affects public welfare.

3. 尽管有法律保护人们免受虚假广告的侵害。但是我们仍然应该了解广告中试图向我们兜售东西的常用技巧。

There are laws to ________ people ________ advertisements ________ cheat people.

________, we still must ________ ________ ________ the skilful methods ________ in ads to try and sell us things. 4. 我们切莫掉进这类陷阱中。

We must not ________ ________ this kind of trick!

5. 谈及广告，我们都必须运用我们的智慧，不要做广告的奴隶。

________ ________ ________ ________ advertisements, we must all use our ________ and not be a slave to them.

VII. Fill in each blank with a proper word and then enjoy the following sentences. 1. I ________ some ________ ________（做研究）advertisements, and have some very important information ________ ________ ________（与…分享）you.

2. We are ________ ________ ________（如此地习惯）them ________ we often do not even realize how many we see and hear in a day.

3. ________ ________（并非所有）ads ________ ________ ________ （玩花招）us ________ （然而）.

4. PSAs are ________ ________ ________ the public（用来为…服务）and ________ ________ （旨在）teach us and help us

________ ________ ________（过更好的生活）.

VIII. Complete the article with the words from the text (E of p5)

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