Reading(1)：Advertisements教学设计及说课稿

M4U1 Reading ---Advertisements 教学设计

Teaching Aims: 

To learn more about advertisements 

To learn how to read a expository writing 

To read the passage Advertisements and complete related answers 

To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life Teaching method： 

Reading, discussion and presentation.

Teaching aid: 

A multi-media computer. Teaching Procedure: Step 1: Lead In 1）Do you like watching advertisements? 2）Where can you find advertisements? Let the students enjoy two pieces of advertising videos

Step2 Fast reading (Part A on P2) 1）What do advertisements encourage people to do? 2） What does PSAs stand for? 3）What are PSAs meant to do?

Step 3: Reading strategy Q1. What kind of writing the article is? A. narrative B. novel C. expository D. essay Q2. What is expository writing meant to do? Q3.What is its basic format?

ӿ How to divide the article ? Introduction Paragraph ________ Body (Supporting details) Paragraph ________ Conclusion Paragraph ________

Step4 . Detail reading Task1: Comparative Reading ---Try to find the similarities and differences between commercial advertisements and public service advertisements. Similarities

Commercial ads PSAs Places found

Means used use pictures and language

Differences

Aim /purpose

Commercial ads To ________ people to buy a _______ or service.

PSAs To ______ people about ______, safety or any other _____ which affects __________.

Reliance

They do not tell you the _______ truth.

charged

They are mean to ______ the public and we can ______ a lot by _______________ they give. _______ of charged

Expense

Task2: List all the examples of advertisement in the passage and divide them into 2 parts. Commercial Ads

PSAs

Task 3: A Slogan Guessing Game Ask the students to do the Slogan Guessing Game and then think about --what is a good Slogan like

Step 5: Pair Discussion Does advertising play a positive or negative role in our daily life? Helpful sentence patterns: 1.In my view/opinion , ……

2.As far as I am concerned, 3. I support the idea that …

4. I think …because/as …

5. For one thing…, for another…

6. The reason why…

is that…

Step 6: Summary and homework Write a summary of the text Advertisements in about 150 words .