Task(1): Writing an advertisement: Skills building 1 and 2获奖说课稿

Unit 1 Advertising Task

Teaching aims:

1. Get to learn and practice the skills of listening, reading, speaking and writing. 2. Learn how to listen for statistics and descriptions 3. Try to apply the skills learned in this section to complete a bar chart. Teaching procedures:

Step 1

Lead-in (Brainstorming) 1.

If your company wants to start making a new product, what should be done first? 2. What is one of the most important pieces of information? 3. In what way is most of the information of market share given?

Step 2

Skills building 1 Practice 1: 2/5 :

4 ¾

:

0.9 :

2.15 :

27.35% :

Practice 2: 1. By the following year, the number ___________________ ________________________________ (已经上涨了100). 2. Consumption figures(消费额)for this year ________________ __________________________ (在50%到60%范围内变化)。

3. The _____________(百分比) of students from our school studying arts is 23.5%, compared to 76.5%,which is the percentage of students studying science. 4. Our research showed a ______________ (急剧的增加) in the number of people learning English. 5. Compared to last year’s figures, ___________ (三倍) as many people have studied English.

Step 3

Skills building 2 1.

How to state opinions?

I (don’t) think/believe…

It seems to me that…

In my opinion/To me,…

And How to give reasons?

as/because/since/for …

1 / 2

First, …

Second ,…

Then …

Next, …

Finally, …

2.

Talk about advertisements Finish part A & C on P14-15 Step 4

Skills building 3 1.Label the sentence types (Page 16) 2. Write an ad for your company’s Chocoloco Bar. 你永远都不知道巧克力棒能有多美味

if you have never had a ChocoLoco chocolate Bar. Only the best quality cocoa beans from Mexico and the freshest milk from China

（

use ) make the delicious ChocoLoco chocolate bars. Because it is low in fat,对于任何想减肥的人来说它也是一个很好的选择

. Almost everyone who

（

try ) it loves it! ChocoLoco chocolate bar is

high quality and average price. It is available in all supermarkets around China now. Step 5

Homework Make good preparations for Project.

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