Project(2): Developing an ad campaignppt配套的板书设计及意图

Project: Developing an ad campaign Learning objectives: Students are supposed to

1. get some information about ad campaign. 2. know how to develop an ad campaign. 3. develop an ad campaign by themselves.

Teaching Procedure: Step 1: Lead-in If Dove company wants to promote a new flavor of chocolate, what should be done to attract more consumers? Eye-catching advertisement; attractive slogans;fancy packages; actors and actresses ~~ What else is needed in an ad campaign? Let’s go to the Project Part to find out.

Step 2: Reading Comprehension 1.

Passage 1 Q1: What is an ad campaign? Q2: What media can we use in an ad campaign? Q3: What are the major questions that should be considered first when we design an ad campaign? (1). Who is the audience for your ad campaign? (2). What do you want your ad campaign to say?

General background information.

The audience’s concern.

Interesting history.

Effects of the problem. (3)

. How do you reach your audience?

2.

Passage 2 Show the student a picture? What ad campaign is this? Read to fill in the blanks Subject Anti-smoking Reason costs money and damages welfare

Audience high-school teenagers Aim to discourage young people from smoking What to tell We will educate~.

We will explain~.

We will show~. Time 31 May, World No Tobacco Day Media posters, website,magazine,essay competition Slogan Smoking kills!

Step 3: Developing an ad campaign Form a group of 4-6 and finish the following 2 tasks.(15minutes) Task 1: Design an ad campaign plan (including the following aspects) Subject Reason Audience Aim What to tell Time Media Slogan Task 2: Design a poster (including pictures and a slogan)

Step 4: Presentation

Ask 2-3 groups to give a presentation.

Step 5: Homework Please polish up your ad campaign plans and your posters after class.

Ad Campaign Plan

This is why we have chosen

as the subject of our ad campaign. The target audience is

. Our main aim is to

. We will

We will

Our campaign will start on

. We will use

to reach our audience.

Our slogan is

.