Welcome to the unit第二课时教学实录

Module 4 Unit 1 Advertising Welcome to the unit

当涂一中

王桂兰

Teaching objectives: 1.

Students are able to learn about the differences between these two types of advertisements. 2. Students are encouraged to voice their ideas of actual uses of various ads. 3. Students are inspired to cooperate in designing slogans creatively. Teaching important and difficult points:

How to create interactive situations where students are curious to express themselves. Teaching methods Task-based method,

cooperative learning,

inquiry learning.

Teaching aids: Multimedia and blackboard

Teaching procedures: Step I.

Lead in

1.Watch two short videos and then answer some questions about them. 1.Which one makes you want to buy a product ?

what's the product? 2.Which one makes you think about a problem in society? what is it? 2.Introduce two main types of advertisements: commercial advertisements and public service advertisements.

Step II.

Brainstorming Provide the students more meaningful and interesting advertisements , ask students to have a brainstorm and then answer the following two questions:

1.

Is it a commercial advertisement or a public service advertisement?

2.

Why do you like these ads?

3.

Where can we find these ads?

Step III.

Observation

Observe the four posters on Page1 and discuss the contents of each one.

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Task 1: Try to divide them into two types.

Task 2: Picture-talking

Talk about the posters with your partner 1.What can you see/ read on each poster? 2.What does each ad want to tell us? 3.What can you learn from each ad ? 4.Will you believe in its idea and do as it tells you to?

Step IV.

Competition round 1: Guess the slogans of the following ads. round 2: Guess what the ad wants to educate us about.

Step V.

Group work

1.

Provide the students more slogans and think about the following questions:

①What makes a good ad?

②What are the qualities of a good slogan? ③If you are asked to design slogans for some ads, what slogans will you design?

Step VI.

Homework 1.

Labour Day is coming, please design a slogan for it. 2.

Read the passage in Part B on page 95 in workbook and finish the exercises. 3.

Preview the reading material.

Blackboard Design:

advertise

Advertisements

advertising

advertiser

slogan

Ads

public service ads (PSAs)

to sell/promote a product or service.

Commercial ads

to educate people about social problem

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