Project(1): Developing an ad campaignppt课件课堂实录

Project —

Developing an ad campaign

任课教师

学㊣期

科目

年级

英语

高一年级

课时

班级

09&10 Module4 Unit1 Advertising

教学目标

1.

To learn about some basic information about an ad campaign. 2.

To apply what they have learnt to develop an ad campaign. 教学重点

How to build an ad campaign and study anti-smoking ad campaign. 教学难点

How to help students to develop an ad campaign about a public welfare problem. 教 学 过 程

教学活动

Step1 Greetings & Checking work 1. Greet the whole class as usual. 2. Check the Ss’ work. Step2 Further understanding

1. Passage 1 —

How do you build an ad campaign (1) What is an ad campaign?

An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. (2) What media can you use in an ad campaign?

We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. (3) What questions should we first consider?

①

Who is the audience for your ad campaign?

②

What do you want your ad campaign to say?

③

How do you reach your audience? 2. Passage 1 —

Anti-smoking ad campaign (1) Why is anti-smoking chosen as the subject of the ad campaign?

Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia.

(2) What is the main aim of the anti-smoking campaign?

The main aim is to discourage young people from smoking. (3) How can high-school teenagers be convinced not to start smoking?

We will educate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc.

Step3 Language Points

How do you build an ad campaign 1. 各种各样的，各种类型的

2. 达到特定的受众

3. 头脑中有明确的目标 5. 让/使某人做某事 6. 目标受众

7. 决定你的受众

9. 提前

various kinds of / different kinds of reach a certain audience have a clear aim in mind figure out

get sb. to do target audience determine your audience do a little research (and analysis) in advance / ahead of time It’s time to do ….

think about appeal to care about be concerned with affect sb.’s life/ their lives

get sth. across get the message across put together depend (mainly) on due to poisonous chemicals result in lung cancer cause/do (great) damage to 4. 计算出；弄明白；弄懂

8. 做一点研究(和分析)

10. 是做…...的时候了。

11. 思考，考虑 12. 吸引

13. 关心，在意 14. 对…关心/感兴趣

15. 影响某人的生活

17. 传达信息

16. 把……表达清楚；被理解

18. 汇集；组装 19. 依靠；依赖；取决于

1. 由于；因为

3. 引起，造成

4. 肺癌

Anti-smoking ad campaign 2. 有毒的化学物质

5.对……造成(很大的)损害

6.把……选作

choose … as

discourage sb. from doing sth. convince sb. to do sth. urge sb. to do sth. give up provide sb. with sth. / provide sth. for sb. inform sb. about/ of sth. as well be aware of shock sb. into doing sth. all too soon be related to 7. 阻止/劝阻某人做某事

8. 说服某人做某事

9. 督促某人做某事

10. 放弃

11. 为某人提供某物

12. 告知某人某事

13. 也，又，还 14. 意识到

15. 使某人受到震撼做某事

16. 太快；很快地

17. 和……有关系

Step4 Difficult sentences

1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.

2. After you have decided who your audience is, it is time to decide what you want the audience to know or think about.

3. It is important to always try to appeal to the audience in order to get them to react in a certain way.

4. When planning a public welfare campaign, you may want to ask yourself some questions.

5. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well.

6. We want to shock people into realizing that many smokers die all too soon from illness and diseases related to smoking.

Step5 Assignments

课后反思