Reading(1)：Advertisements课件配套优秀公开课教案设计

Unit 1

Reading

(Module 4)

株洲市南方中学

黄黎娜

Advertisements Teaching objectives By the end of the period, the students will be able to

1. understand the passage about ads; 2.apply the reading strategy of expository writing(说明文); 3. use our intelligence for advertisements and develop our ability to think critically. Important﹠difficult points 1. Understand the structure of the passage and finish a mind map about it; 2. Develop the students’ ability to think critically.

Teaching procedures Step 1 Lead-in Greet the students and talk with the students: Ask the students to read the words on the advertisement of their class and guide the students to speak out “advertisements”. Have the students predict what will be written down about “advertisements”. Step 2 Reading to learn Have the students read the passage quickly and find out the missing titles or sentences. The teacher can write down the key words of these answers and draw a simple mind map. Step 3 Drawing a mind map to learn Have the students read the assigned paragraph and finish the mind map. They can finish it by themselves at first. Then discuss with their group members, and last combine the maps with that of the other group that are in charge of the other paragraph. Step 4 Thinking to learn Have the students read the passage again and think about the following questions. 1. Do you think the definition “An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea” is totally right? 2. Will you buy things according to advertisements in your daily life? Why? Step 5 Summary

predicting the content finding out the analyzing the skills

of the text according missing title or of “TCL”

to the title

sentences

doing some further finishing the mind applying the reading

thinking exercises

map of the text

strategy

Homework Write a short summary according to the mind map and state their opinions about advertisements. (less than 150 words)

Reading is not only helpful to widen your horizon but also helpful to master the language. 读书不仅有益于开阔视野，也有助于我们驾驭语言。

Unit 1

Reading

(Module 4)

株洲市南方中学

黄黎娜

附：

1_________________ Nowadays, we can see advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. 2___________________

3_________________ An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. 4_________________ A commercial advertisement is one which someone has paid for to advertise a product or service. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem which affects public welfare. 5___________________ There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. One toothpaste ad declares, ‘Bright-Teeth fights bad breath!' The statement tries to fool you into assuming that the toothpaste cures bad breath, but it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking, so shouldn't you buy the very freshest food?' This ad is very clever, because it tells customers that they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased about the nice comment, remember the words 'freshest food' and make a mental connection with the food in the grocery. We must not fall for this kind of trick! 6____________________ Not all ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as ‘Yes to life, no to drugs’ and ‘Knowledge changes life’. These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its motto is ‘Project Hope—educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is ‘when you smoke cigarettes, you are slowly killing yourself'. All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.

Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. 7___________________

A. Advertisements

B. What is an advertisement? C. Public service advertisements

Reading is not only helpful to widen your horizon but also helpful to master the language. 读书不仅有益于开阔视野，也有助于我们驾驭语言。

Unit 1

Reading

(Module 4)

株洲市南方中学

黄黎娜

D. Does an advertisement tell people the complete truth? E. There are two main types of advertisements—commercial advertisements and public service advertisements (PSAs). F. When it comes to advertisements, we must all use our intelligence and not to be a slave to them. G. I did some research on advertisements, and have some very important information to share with you.

Reading is not only helpful to widen your horizon but also helpful to master the language. 读书不仅有益于开阔视野，也有助于我们驾驭语言。