Project(1): Developing an ad campaign名师教学设计1

Unit 1 Project I .Comprehension: Passage 1

How do you build an ad campaign? Unlike a single advertisement, an ad campaign is a planned programme of advetisements using various kinds of ads to reach a certain audience. 1. ________ It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television. 2. ____________ Who is the audience for your ad campaign? The people you want to reach are your target audience. In order to determine your audience, you will need to do a little research and analysis in advance. You will need to explore what the audience already thinks. 3. _____________ 4. _____________ After you have decided who your audience is, it is time to decide what you want the audience to know or think about. It is important to always try to appeal to the audience in order to get them to react in a certain way. You can gather this information from your research. When planning a public welfare campaign, you may want to ask yourself: ●What does my audience already know about this problem? ●What aspects of this problem would they care about or be concerned with? ●Is there some history behind the problem that they would be interested in? ●How does the problem personally affect their lives? How do you reach your audience? There are lots of different ways to get your message across when you are putting together an ad campaign. 5. ____________ This decision should depend mainly on your target audience and which kinds of ads reach that group best.

A.

Follow three suggestions above and you will have a successful as campaign. B.

What do you want your ad campaign to say? C.

You must decide what approach you want to use. D.

It is very important to know your audience so you can create the right message for the right people. E.

When you start a successful ad campaign, you must have a clear aim and an audience in mind. F.

There are three major questions you must first consider. G.

Who can help you make an ad campaign?

Passage 2

1.

Which of the following is not the harm of smoking? A.

Lung cancer and heart disease

B. Indoor fires C.A waste of money

D. Damage to people’s welfare

2.

The target audience of the anti-smoking ad campaign are ______________ . A.rich people

B.high-school teenagers C.women at a young age

D. old people

3.

What is the aim of the campaign? A.

To prohibit cigarette advertisements. B.

To discourage young people from smoking. C.

To ban people from smoking. D.

To make smoking illegal. 4.

When will the campaign start? A.

On 28 May

B. On 30 May

C. On 31 May

D. On 29 May 5.

What’s the slogan of the campaign? A.

Smoking kills!

B. Smoking dies!

C. Smoking dangerous!

D. No smoking! II. Phrases 1. __________________ 世界各地

2. ____________________ 各种各样的

3. __________________ 弄清楚

4. __________________ 提前

5. ___________________ 吸引sb

6. ___________________ 关心

___________________ 7. ___________________ 把……表达清楚

8. ___________________ 取决于

9. ___________________ 对…造成巨大损害

10. ___________________ 大量的

11. __________________ 劝阻某人做某事

12. _________________ 教育某人某事

13. __________________ 放弃做某事

14. ___________________提供某人某物

15. __________________ 告知某人某事

16. ___________________惊醒某人做某事

17. __________________死于（外因）

III Sentences

1. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.(P 18 L 4-5)

翻译：________________________________________________________________________

_____________________________________________________________________________

解析：本句中，it是作_____________，what引导的

_______________ 从句。

仿写：从他的表情中，很容易就能明白他想要表达的意思。

_____________________________________________________________________________

2. When planning a public welfare campaign, you may want to ask yourself…(P18 L19-20)

翻译_________________________________________________________________________

_____________________________________________________________________________解析：句中when引导的是一个省略结构，其完整形式是________________。

仿写：当看电视的时候，他发现自己的名字出现在电视上。

_____________________________________________________________________________

3. This is why we have chosen anti-smoking as the subject of our ad campaign. (P19 L5-6)

翻译_________________________________________________________________________

_____________________________________________________________________________ 解析：句中why引导的是___________从句。也可改写成一个由why引导的定语从句：

_____________________________________________________________________________

仿写：他老是喜欢捉弄人。这就是我们不喜欢跟他玩的原因。

_____________________________________________________________________________