Reading(1)：Advertisementsppt配套教案板书设计

Unit 1

Advertising Reading （Period 1）: Advertisement

By

Su Chunzhi

Teaching Aims:



To learn more about advertisements 

To learn how to read a expository writing



To read the passage Advertisements and complete related answers 

To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 

The usages of some key words

Teaching Procedure: Step 1

Leading-in Greet the students as usual ,and then enjoy two ads and let students discuss the following questions with their partners :

1.

Where do you often see ads ?

2.

Do you like advertisements?

3.

Why do we need ads ?

4.

Why do businessmen like ads? 5.

How do ads persuade us to buy products or to believe an idea?

After that ,asking the volunteer group leaders to the front and show their results. Step 2

Fast-reading

Go through the questions in part A first and then read the text silently to find the answers to the three questions: 1)

What do ads try to persuade people to do?

2)

What does PSA stand for?

3)What do PSAs aim to do?

(Remind students to use skimming and scanning skills to focus on and identify the

information needed to answer these questions. Let them pay attention to the three subtitles in the passage which can help them find the information they want. ) Suggested Answers: 1)

To buy a product service or service, or to believe in an idea. 2)

Public service advertisements 3)

They aim to teach us and help us lead better lives.

Step 3

Detailed-reading Let students read the text carefully and work out the main idea of each paragraph:Par.1Brief introduction of ads.

Para.2What is an ad? Para.3Untrue claims about products.

Para.4Public service ads. Para.5The advice on ads .

Step 4

Further Reading The true or false statements are designed to check students’

further understanding of the whole text.

Do Part C1:



Most people are not aware of how many ads are around them. 

Advertisements are always meant to promote a product or service. 

PSAs are only found in newspapers and on TV. 

PSAs and commercial ads use some of the same methods. 

Commercial ads often give us valuable information about how to live our lives. 

An ad warning people against smoking is an example of a PSA.

Suggested Answers:

1. T

2. F

3. F

4. T

5. F

6. T Step 5

Post-reading (Consolidation )

With the question “What’s the similarities and differences between commercial advertisements and public service advertisements?”, students are expected to tell the differences and similarities between the types of advertisements. Step 6

About the reading strategy

Draw the students’ attention to the reading strategy about expository writing. Step 7

Homework

1. Finish the article on Page 95. 2. List the difficult language points on your notebook. 3 . Retell the article about advertisement