Welcome to the unit第二课时 公开课

M4U1

Advertising Welcome to the unit

【Learning Aims】

1)

Knowledge aims: 1.

To enjoy some beautiful advertisements and have a general idea of advertisements.

2.

To talk about the four advertisements and get some ideas of the two main types of ads and theirrespective purposes. 3.

To get involved in the discussion and practice spoken English.

2)

Emotional aim: 网[来When it comes to advertisements, we must all use our intelligence and not be a slave to them.

【Teaching important and difficult points】

To talk about the four advertisements and get some ideas of the two main types of ads and theirrespective purposes.

[来网【Teaching methods】

1.

Task-based teaching method 2.

Group work 3.

Audio-visual teaching method

【Teaching aids】

1.

PPT 2.

Blackboard

【Teaching procedures】

Step 1

Greeting and Lead-in

1.

Greet the whole class as usual. 2.

Show students a video about myself. Let them pay attention to what I said: My poker face but my busy work that you only see. You could be yourself but I should be the one you need. You’re walking in the

dark but forgetting I’m your light house.

You’re blind for my light but I’ll show you it’s my life.

I am a teacher. I have my voice. 3.

Ask Ss a question: Are you familiar with my words? Lead to theme of the class: advertisement.

Step 2

Presentation

1.

Ask Ss two questions: 1)

Where can we find advertisement? eg:on radios, TVs and billboards; in newspapers, websites and buses. 2)

What is an advertisement? Two types of advertisements. Commercial ads: make people want to buy products or services. Public service ads: make people think about socials problems. 2.

Observation: Ask Ss to observe the four pictures on Page 1 and divide them into two parts.

3.

Discussion: Look at the four pictures and answer these questions:

What image(s) can you see on each poster?

What can you read on each poster?

What can you learn from each poster? Picture 1: Fill in the blanks. This poster offers the______________. _____________is a fast way to get to another place. In this way much of ____can be saved. Picture2: Answer the questions: 1)

When is the Earth Day? 2)

What can you see from the picture? 3)

What should we do? Picture3: Answer the questions: 1)

What can you read? 2)

What can you do? Picture 4: Fill in the blanks.

This poster is aimed at young people, especially ________, because they always pay more attention to_________________. The ad uses words “_______________________” to attract and persuade young people to buy this shampoo.

Step 3

Activities 1.

A guessing game: guess what the ads are advertising. There are 3 advertisements for Ss to guess. 2.

A debate: the advantages and the disadvantages of ads.

Advantages: 1)

Make life colorful. 2)

Enlarge our field of vision. 3)

Stimulate consumption. 4)

Spread information and knowledge. Disadvantages: 1)

Increase the cost of products. 2)

Unhealthy ads pollute culture. 3)

Untrue ads cheat consumers. 4)

Make teenagers want things that cost much. Step 4

Summary

We learn: two types of advertisements; advantages and disadvantages of ads. Step 5

Homework

Look for more interesting ads and show them to your classmates next time.