Reading(1)：Advertisements教学内容分析

教学设计

Module 4 Unit 1 Reading Teaching objectives: Knowledge & skills: Help students learn to read an expository writing and improve their reading abil-ity. Students’ oral English will be improved through practice in class. Students can get more knowledge about ads and learn to make an ad.

Process & methods: In this class, students need to do some tasks on their own, it helps them to adopt the habit of learning by themselves. Besides, students need to work with other stu-dents, it helps students learn to work with others.

Emotion, attitude & value: Get students learn more about ads and help them get a right attitude towards dif-ferent ads. What’s more, they will be aware of the importance of team spirit by group work. Teaching keys and difficulties: 1.

How to improve students’ reading ability. 2.

How to analyze an advertisement and how to make one. 3.

How to help the students develop their creative, comprehensive and consolidating abilities. Teaching methods: Explanation, discussion, group work Teaching aids：

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A computer and a projector Teaching procedures: StepⅠLead in(5minutes) Greet to students as usual and ask them if they enjoy their journey to Fanta last weekend, and do they want to go there again? Their answer must be yes, but the ticket is a little expensive and their parents may not let them play there again. Let students try to persuade their parents to allow them to go there again just in a brief sentence. Their sentences maybe like these: 1.

It’s really an interesting place! 2.

Play in Fanta, challenge your limit! Praise students that they are good at making advertisements. Then lead in the topic---advertisements. Ask students a question: We all know that ads are everywhere nowadays, can you list some places that we can find ads? Then present students some pictures show-ing the places. After that, let students turn to page 2 and ask them how many parts are there in this passage? There are five paragraphs, the first is the lead in and the last show the conclusion. Other three paragraphs with subtitles are the body of this pas-sage, we are mainly going to learn about them. Step Ⅱ The first part(10minutes) What is an advertisement? Please read this part and do the following exercise. True& False

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All advertisements are meant to promote(推销) a product or service. 2.

Commercial advertisements are only found in newspapers and on TV. 3.

People can’t make commercial advertisements for free. 4.

PSAs are meant to educate adults about health, safety or other problem that af-fects public welfare. Answers: FFTF 2

Invite several students to share their answers. Then let students read this part again and then close their book and fill in the blanks. Invite some volunteers to do this task. 1. An advertisement uses words and pictures to p__________ people to buy a product or ______(serve), or to believe ___ an idea. 2. There are two m_______ types of advertisements--- c____________ advertise-ments and p________ service advertisements. 3. A commercial advertisement is one that someone has p ______ for to advertise a product or service. 4. PSAs are often run _____ free and are m_______ to educate people about health, _________(safe), or any other problem that a_______ public welfare. Answers: 1. persuade, service, in 2. main, commercial, public 3. paid 4. for, meant, safety, affect Step Ⅲ The second part(8minutes) We have learnt more about advertisements, but do they all tell us complete truth? Look at the following examples: Bright-Teeth fights bad breath! (toothpaste) You are proud of your cooking, so shouldn’t you buy the very freshest food? (gro-cery) Do you believe in them? Will you buy them because of these ads? (Give students one minute to think and talk.) Let students read this part and try to understand how the author analyze these two ads. We can see that these commercial ads play tricks on us, can you think of other ads that do the same thing to customers? Then show students several pictures which cheat or play tricks on us. 3

After showing, let students be careful and avoid falling for tricks of commercial ads. Step Ⅳ The third part(5minutes) Not all ads play tricks on us! Let students close their book and finish the follow-ing exercise in five minutes. Not all ads play tricks on us though. __1__, like attractive pictures and clever language, but they are made to serve the public. __2__. Our government understands this and has been using PSAs to educate people for many years. China began a na-tionwide public service advertising campaign in 1996, __3__. You have probably seen or heard some of them yourself, such as, ‘Yes to life, no to drugs’

and ‘Knowledge changes life’. __4__. There are also PSAs that encourage people to sup-port public service projects, such as Project Hope. Its motto is ‘Project Hope---educating every child’. __5__. One of these is, ‘When you smoke cigarettes, you are slowly killing yourself.’ All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give. A.

PSAs can also catch your eyes B.

PSAs use some of the same methods C.

These ads deal with widespread social concerns D.

PSAs aim to teach us and help us lead better lives E.

There are even PSAs to teach us how to live healthy lives F.

then PSAs start to appear to deal with widespread social concerns G.

and since then various types of PSAs have appeared around the country Keys: B D G C E Then let some students to share their answers. And let students open the book and read the third part and check their answers. Step Ⅴ Group work(10minutes) In this part, students are asked to make ads with their group members. Give students topics: saving food and selling tea and let students choose one topic for each group. 4

Orders: 1. Draw a picture 2. Make a slogan Then pick up several groups to show their ads and explain to the whole class. Step Ⅵ Homework(2minutes) The teacher make a summary: We have learn a lot about advertisements and you be-come excellent advertisers at last. Now you are supposed to think about this question: What’s right attitude towards advertisements? As advertisers, we need to use our wise make attractive ads, but we should not …

As customers, we should be careful and make sure what we need before buy goods…

Students are required to write a short passage within 100 words. Blackboard design: Unit 1 Reading: Advertisements The competition of filling in blanks: Boys VS Girls Teaching reflection: This is a reading class, the main task is to let students read and improve their reading ability. So during my preparation, I designed different ways to lead students to read this passage in order to make them understand this article fully. During the class, students could follow my step and finish their task though looked a little nervous because there were many teachers sitting behind. They were also active, once I raised a question, most students could undertake brainstorm and found out the correct answers. What I didn’t expect was they were afraid to share their ideas alone, they were shy to be volunteers. I encouraged them constantly and later it went better. In a nutshell, this class is successful, but there are still some shortcomings I need to overcome in my later teaching. I will do more research on the textbook and learn more from other materials.

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