Reading(1)：Advertisementsppt配套的教学设计及说课稿

“三五八”课堂教学模式

高一年级第二学期英语导学案

学案54

M4 U1 Reading

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日期：2018.4.24

Guided-learning 1.Learning aims 1）Get a general idea of ADs 2.Key points 1)Reading Comprehension 3.Self-learning outline 1)Preview and remember the new words 听课记录

Checking the preview

Task1

Fast-reading

1 What do ads try to persuade people to do?

_________________________________________________________

2 What does PSA stand for?

________________________________________________________

3 What do PSAs aim to do?

__________________________________________________________

Task2 Listening : Make sure about your pronunciation and finish

the T or F questions.

1 Most people are not aware of how many ads are around them.

2 PSAs are only found in newspapers and on TV.

3 All advertisements tell the complete truth.

4 PSAs and commercial ads use some of the same methods.

5 Commercial ads often give us valuable information about how to live our lives. 6 An ad warning people against smoking is an example of a PSA.

Cooperative learning Task1 Questioning and Discussion

学生活动

Definition (定义)where to find adsPurposeTypesThings to advertise- 1 –

Your attitude, not your aptitude, will determine your altitude. 决定你人生高度的不是你的才能，而是你的态度。

“三五八”课堂教学模式

高一年级第二学期英语导学案

Task2

Presentation 一、Read para.3 and finish the exercises 1.Why are some of the advertisements clever according to the article? __________________________________________________________ 2.choose the best summary of para3 A. Since China has strong laws to protect people from the untrue claims of the commercial ads, we can completely believe what the ads tell us.

B. Though China has strong laws, we should be careful about the ads. C. The laws can not protect us from the untrue claims, so what we can do is just not to believe all the ads. 3. What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?”

A. Since you are good at cooking, you needn’t buy the very freshest food. B. Because you are a nice cook, the very freshest food is your favorite choices. C. If you want to be a good cook, you should buy the very freshest food. D. If you are satisfied with your cooking, you shouldn’t buy the very freshest food.

Task3

Comments and Promotion

二、Read para.4 and answer the following questions.

1. When did China begin a nationwide public service advertising campaign? __________________________________________________________ 2. Why should we follow the advice in PSAs? ________________________________________________________ 3. How many slogans can you find in this paragraph ? __________________________________________________________

Quiz and Feedback 1、Discussion :what makes a good advertisement? __________________________________________________________2、Debate：Advantages & disadvantages of ads.

教学反思：

- 2 –

Your attitude, not your aptitude, will determine your altitude. 决定你人生高度的不是你的才能，而是你的态度。