Reading(1)：Advertisements教案推荐

宁乡县玉潭中学高中部英语科导学案 为每个孩子的终身幸福奠基

Module 4 Unit 1 Reading导学案

设计 周慧孜

审核

高一英语组

授课人

小 组

课型

新授课

姓名

年级

高一年级

班级

学习课题

使用时间

Advertisements

年 月 日

第 课时

累计 课时

Teaching Aims: 1. Help students know about different kinds of advertisements. 2. Enable students to know about the effects of them. 学习

3.To master the Reading Strategy to learn how to read expository writing 目标

properly and effectively. 4.To let students learn that we should hold a proper attitude towards advertisements and keep our mind clear.

学 习 过 程

I.Preview new words on P1~5.(P67) II. Find the phrases in the text. 1. 使某人注意/意识到…… ______________________________ 2. 某人周围的危险 ______________________________ 3. 拒绝毒品 ______________________________ 4. 社会问题 ______________________________ 5. 公共/大众福利 ______________________________ 6. 保护（某人）使免遭 ______________________________ 7. 完全说实话 ______________________________ 课前8. 对恭维话感觉良好 ______________________________ 预习

9. 掉进这种陷阱中 ______________________________ 10. 捉弄某人 ______________________________ 11. 服务大众 ______________________________ 12. 过上更好的日子 ______________________________ 13. 全国性的公益广告活动 ______________________________ 14. 涉及普遍存在的社会问题______________________________ 15. 使大众收益 ______________________________ 16. 听从建议 ______________________________ 17. ……的奴隶 ______________________________ 18. 告诫某人不要吸毒 ______________________________ 19. had no comprehension ______________________________ 2013-04-13 Talents come from diligence,and knowledge is gained by accumulation.

1

宁乡县玉潭中学高中部英语科导学案 为每个孩子的终身幸福奠基

导

I. Show some pictures about ads and make students know there are two types of ads, commercial ads and PSAs.

II. Enjoy two pieces of ads video.

I. Reading strategy. How about the structure of Expository writing（说明文）? A or B? A Subject B subject

Supporting examples，facts Supporting examples，facts

conclusion II. Fast-reading

1.What do ads try to persuade people to do? ____________________________________________ 2.What do PSAs stand for? ____________________________________________ 3.What do PSAs aim to do? ______________________________________

探

与

练

III. Careful reading: Main idea Para.1 Brief i_________ of ads. Para.2 The d________ and t________ of ads. Para.3 The untrue c_______ of ads. Para.4 The detailed information of _______. Para.5 The a_______ for consumers(消费者)

IV. True or False.

( )1.Most people are not aware of how many ads are around them.

( )2.PSAs are only found in newspapers and on TV. ( )3. An ad warning people against smoking is an example of a PSA. ( )4.Commercial ads can give us valuable information about how to live our lives. ( )5. PSAs and commercial ads use some of the same methods.

V. Multiple Choices. 1. Which of the following is true according to this reading passage? ( ) A. All people enjoy seeing and hearing all kinds of advertisements. B. Many people think ads are the most important in their everyday life. C.Many people are quite used to seeing and hearing various advertisements. D. All advertisements give people very important information. 2. The writer of this reading passage wants to ______. A. tell his readers what are advertisement B. share some important information about advertisements with readers C. tell his readers how important advertisements are D. tell his reader why people are used to seeing and hearing all kinds of ads 2013-04-13 Talents come from diligence,and knowledge is gained by accumulation.

2

宁乡县玉潭中学高中部英语科导学案 为每个孩子的终身幸福奠基

3. Which of the following can not be regarded as an advertisement ______? A. Yes to life, no to drugs. B. Project Hope---school every child. C. Good to the last drop. D. The car accident kills four passengers. 4. The main difference between commercial advertisements and public service advertisements is that ______. A.public service ads cost only a little money while commercial ones cost a lot B.public service ads deal with public issues but commercial ones don’t C.commercial ads sometimes deal with serious social problems D.public service ads tell the complete truth but commercial ones don’t 5. Some of the advertisements are clever because ______. A.they don’t tell the complete truth to customers though they don’t lie B.they use the most beautiful language and images C.they are made so beautiful and can be found almost everywhere D.they don’t tell lies directly to the customers 6. Which of the following topics will be talked about in a public service ad __? A.A new car factory that will be built in China next year. B.A good harvest of oranges is expected this year. C.Tea will take the place of coffee. D.A paper bag will make your home cleaner.

议

I.Consolidation: task-based reading 7._______ Ads are an 1.___________ part of our lives.

•Include 2. _______ads and PSAs.

•Use3.____ pictures and clever language

What is an ad? •Encourage us to buy a product or

8._______ service or believe in an idea. Does an ad tell people •Be aware of the skillful methods.

the complete truth? •Try not to 4. _____ for the trick.

What is a PSA? •Mean to teach us.

•Help us 5._____ better lives. 9._______ We must use our 6.__________ and not be a slave to ads.

II.Group work. Find out the similarities and the differences between commercial ads and PSAs. Places Purpose Cost Methods Reliance(可靠性)

Similarities

Differences

2013-04-13 Talents come from diligence,and knowledge is gained by accumulation.

3

宁乡县玉潭中学高中部英语科导学案 为每个孩子的终身幸福奠基

Debate. Group1: advantages of ads 能力Group2: disadvantages of ads 拓展

Rules：After Group 1 says one advantage of ads, within 1 minute, Group 2 should say one disadvantage of ads, or Group 2 will lose.

Homework: 作业1.Read the text again and get further understanding. 2.Pick out some useful expressions and try to remember them. 布置

3.Finish Part C1, Part C2, Part D and Part E on page 4-5.

课堂

反思

2013-04-13 Talents come from diligence,and knowledge is gained by accumulation.

4