Welcome to the unit名师教学视频（文字实录）

Unit 1

Advertising 教学设计

The analysis of this Unit: This unit introduces and develops the theme of advertising. Teaching aims:

1. To learn about topics related to advertising.

2. To gain knowledge about the ads, the social effects of advertisements and how to write an advertisements.

3. To learn how to read expository writing.

4. To practice and reinforce integrated skills of listening, speaking, reading and writing. Teaching periods:

Welcome to the unit The analysis of this part:

Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign. Teaching aims: 1. To discuss and get some ideas of the two main types of ads and their respected purposes. 2. To get involved in the discussion and practice their spoken English. Teaching procedures: Step one: Lead-in

1. Ask Ss to present some ads to the class.

2. Discuss those ads

3. Free talks

a) Where do you find these ads? b) What are ads used for?

Suggested answers:

a)

on billboards, TV, the radio

in magazines/newspapers/leaflets given out in

the streets. b)

To promote a product or services, to believe in an idea.

To educate people about health, safety or any other issue which affects public welfare. Step two: Picture talking:

1. Project Hope

---How do you feel when you see the child in the big eye?

---What would you like to do for the child after seeing this ad?

----What do you think the purpose of Project Hope is ?

This picture is intended to make people aware of the importance of Project Hope.

It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do sth. to help children in poor areas. The picture makes us aware of the needs of other people.

The purpose of Project Hope : It aims to help young people who have dropped out of school return to school. It aims to develop basic education in poor areas in child, especially in western china, with money collected from society. Nowadays it pays special attention to children of laid-off workers in cities.

2. the software ad

--- What do you know from this ad?

--- If you intended to buy some cheap learning software, would this advertisement help you?

3. Oxlin Airlines

---- What does the advertisement try to sell a product or service?

4. Earth Day

----Why does this ad. Use the image of a bird’s nest?

----Do you think this advertisement helps to make people aware of environmental problems?

----What do you think Earth Day is all about ?

Earth

Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today Earth Day is celebrated annually by almost every country throughout the world.

5. Say no to drugs---the anti-drugs campaign ------Do you think drugs are harmful?

------If someone takes drugs, what could happen to him or her? ------Does the ad teach you about the bad effects of taking drugs?

What are they?

6. the Shampoo ad ----what kind of people do you think this ad is targeting? Why? ----Younger people, especially girls or females. Because they pay more attention to their appearance.---hair. ------Do you think this ad will successfully persuade people to buy this shampoo? Step three: Discussion 1. Ask Ss to discuss three questions in pairs or groups. 2. summary. Step four: Language focus

1. advertise ---advertising

advertiser

advertisement

登广告：在公告，如报纸上询问或寻找：

advertise for an apartment.登广告寻求公寓房

2. make sb. aware of

What the teacher said made me aware of the importance of English.

Be aware of

The little child is not aware that he is faced with danger.

You are not aware how worried I felt about your safety.

3.danger

C/n

Waste must be treated so that it does not become a danger to life.

That man is a danger to society.

C/n

A soldier’s life is full of danger in war.

In danger (of ) ….

/ out of danger

The man is in danger because the tiger besides him is dangerous.

4. similar

be

~ to

Similarity

There are some similarities and differences between American English and Britain English.

Your views on education are ~ to mine.

5. may have done

He may have missed his train.

They may not have finished the work by now.

Homework

1. preview reading part

2. Translation

1. 这家旅馆提供练好的服务。

2. 我们该登个广告聘人来照看我们的孩子。

3. 我们不知道他在等谁。

4. 现代有许多动物有灭绝的危险。

5. Jack在外貌上和他的兄弟非常相似。

6. 一些人还没有意识到抽烟的危险性。

Suggested answers:

1. The hotel offers good services.

2. We should advertise for someone to look after our children.

3. We are not aware who he is waiting for.

4. Nowadays many kinds of animals are in danger of dying out.

5. Jack is similar in appearance similar to his brother.

6. Some people are not aware of the dangers of smoking.

Reading 1 Analysis of the teaching material: This is the 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy. Objectives: 1.To help Ss get a general idea about the text. 2. To make Ss become familiar with the detailed information about the text. 3. To help Ss master Reading Strategy. Teaching important point: 1.How to make the students understand the passage better. 2.How to help the students finish all the exercises. 3.How to help the students develop their creative, comprehensive and consolidating abilities. Teaching approaches: Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns: Teachers -class, individuals, pairs

Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard

Procedures for teaching: Step 1 Revision and lead-in 1.

Review about different ads. 2.

talk about more ads. Step 2 Comprehension of the text 1.

Ask Ss to skim the article and answer the questions on Page 2 2.

Ask Ss to reread the passage and do C1 on P4 individually. 3.

Help Ss to get the idea of the reading strategies. 4.

Get Ss to scan the article again and do C2. Step 3

Language items 1. Do D in class. 2. Do E in class. Step 4

Debate Hold debate in class. Group A: Advertising has a positive effect on our lives. Group B: Advertising has a negative effect on our lives. Step 5

Homework. 1 Finish the article on Page 95. 2 List the difficult language points on your notebook. Reading 2: Language Focus Analysis of the teaching material: This is the 3rd period of Unit One. The main purpose of this lesson is to make Ss better understand the text and master these important language points. Objectives: 1.

Revise the reading passage by retelling it. 2.Get the students to grasp the usage of some important words and expressions.

3.Get the students to practice two important drills. Teaching important point: 1.How to make the students have a better comprehension of the text. 2.How to help the students be familiar with the language points. 3.How to help Ss apply these points into practice. Teaching approaches: Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns: Teachers -class, individuals, pairs Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard

Procedures for teaching: Step One

Revision and lead-in 1.

Do the blank-filling

2.Ask some Ss to retell the text with the help of some key words. Step Two

Language points Explain important language points to Ss with some simple tasks. 1 We are so used to them …(line 1)

2 I did some research on…（line 2）…to share with you.(line 3)

3 encourage people…believe in an idea(line 6)

4 …for free, and are intended to…(line 11)

5 China has strong laws to protect people from…(line 14)

6 from advertisements that lie or …(line 14)

7…must be aware of the methods(line 16) 8 …connect them to the food…(line 25)

9 We must not fall for this kind… (line 26)

10 …ads play tricks on …(line 28)

Step Three

Practice for consolidation Step Four

Homework 1 Finish A1 and A2 on Page 90. 2 Make good preparation for Grammar part.

Word Power Analysis of the teaching material: This is the 4th period of Unit One. In this period we’ll deal with words and expressions related to use suffix and enlarge students’ vocabulary by introducing words concerned with sales and marketing. Objectives: 1.

Enlarge the students’ vocabulary.

2.

Get the students to know about suffixes; and know something about sales and marketing. Teaching important point: How to make the students use this skill freely to solve some problems. Teaching approaches: Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns: Teachers -class, individuals, pairs

Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard

Procedures for teaching: Step 1

Revision and Lead-in

1.

Ask Ss to finish the blank-filling. 2.

Ask them the question--- How are these new words formed? Step 2

Using Suffix 1.

Give more examples and make a competition in the class. 2.

Ask Ss---how to form adjectives from nouns and verbs. 3.

Have Ss do the exercise---best clothing shop. 4.

More information about suffix. 5.

Make Ss do the puzzle. Step 3

1.

Active show to lead in the topic. 2.

Useful expressions: Product Market research Sales and marketing Sales/marketing department Consumers Market share Sales target Market leader High quality

Sales figures 3.

Have Ss do Practice B. 4.

More exercise for consolidation. Step 4

1 Finish the Ex on Page 91. 2 Make good preparation for Grammar and Usage.

Grammar and usage Analysis of the teaching material: This is the 5&6th period of Unit One. In this period we’ll deal with direct speech and reported speech. Objectives: 1.

Help Ss understand how to use reported speech in statements, questions and imperative sentences. 2.

Help Ss learn the way to change direct speech into reported speech in different tenses and sentence structures. Teaching important point: How to help the students apply these rules into practice Teaching approaches: Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns: Teachers -class, individuals, pairs Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard

Procedures for teaching: Step 1

Revision and Lead-in

Make a dialogue with some Ss to introduce the topic.

Step 2

Direct speech and reported speech

1. What should we pay attention to when changing direct speech into indirect speech?

(1) personal pronouns and tense (2 )adverbials of time and place

(3 )other cases 2. Have Ss do the Ex:

Change the following sentences into reported speech. 3.

Ask Ss to finish the Ex. on Page 9. Step 3

How to use reported speech to report

1.

Statements:

After explanation, ask Ss to do some simple questions at once. 2.

Questions: Have Ss try some easy tasks after explaining. 3.

imperative sentences: Help Ss finish several exercises after imparting. Step 4

Ex. for consolidation 1.

Ask Ss to finish A on Page 11. 2.

Help Ss to finish B on Page 11.

Step 5: 1 Finish Ex on Page 92. 2 Make good preparation for Task part.

Task Analysis of the teaching material: This is the 7&8th periods of Unit One. In this period we’ll deal with the task part and learn some useful skills. Objectives: 1.

To learn how to listen for statistics and descriptions 2.

To learn how to state opinions and give supporting reasons 3.

To learn how to use different sentence types correctly.

Teaching important point: How to help the students learn and practice the skills of listening, reading, speaking and writing together. Teaching approaches: Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns: Teachers -class, individuals, pairs Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard

Procedures for teaching: Step 1

Skills building 1: listening for statistics and descriptions 1.

how to read statistics correctly 2.

when listening we should care about: (1) an increase (2) a decrease (3) no change (4) trends (5) a range (6) a limit 3.

listening practice on Page 12 4.

Step One: completing a bar chart\ Step 2

Skills building 2: stating opinions and giving supporting reasons 1.

how to state opinions and give support reasons

2.

pair-work 3.

step 2: talking about advertisements: (1)

Ask Ss to finish A---conduct a survey. (2)

Help Ss to finish B---role-play. (3)

Make Ss to finish C---writing. Step 3

Skills building 3: using different sentence types correctly 1.

Help Ss to understand different sentences types with the help of the table. 2.

Ask Ss to finish the practice on Page 16. 3.

Step 3: writing an advertisement (1)

Ask Ss to finish Ex. A on Page 17. (2)

Have Ss to finish Ex. B on Page 17. Step Four:

Homework 1 Finish your article. 2 Make good preparation for Project. Project Developing an ad campaign The analysis of this part: It is designed to help Ss learn and use English by doing a project. The reading material is used to introduce some basic information about ad campaigns.

The handout can help Ss have a clear goal and target audience when they are developing their own advertising campaign. Teaching aims:

1. To encourage Ss to use what they’ve learnt throughout the unit to complete a project.

2. To consider three things

a) the garget audience of the ad campaign.

b) the message they want to send

c) how they plan on reading their target audience

3. To know how to cooperate and do the project together.

Teaching procedures: Step one: Lead-in

1.Ask Ss to work in group of four and each student should find the general idea of each paragraph and tell his group member.

2. Ask Ss to report their result

a) Para one: the definition of an ad campaign b) Para two: the target audience and how to determine the target audience. c) Para three: what the ad campaign says d) how to reach the target audience

Step two : Reading

1. Structure of this passage

a) introduction of subject

b) supporting details

c) conclusion

2. More questions to understand this passage

1) What do you know about an ad campaign?

2) What must you keep in mind when you start a successful advertising campaign?

3) Why do you need to research your audience?

4) What is important when you are planning an ad campaign?

5) What should your advertising campaign be based on?

Step three: Language focus:

1. build—built---built ①

建立，创立：

build a nation; built a successful business out of their corner grocery store. 建立一个国家；从他们街道拐角的杂货店创办了一家成功的公司

②监督：命令、资助或监督…的建设：

The administration built several new housing projects. 行政部门资助了好几幢新楼的建筑项目

We are building socialism with the Chinese characters.

2. reach

①被看到/听到

Through television and radio we are able to reach a wider audience. ②伸展，伸出,延伸：reached out an arm.伸出一只手臂

③到达

I hope this little will reach you. 3. in particular = particularly

Be particular about

She is particular about her clothes. 4. goal

His goal in life is to won his won career. 5. Have …. In mind

When you’re going to do sth. you must have a clear target in mind.

Watching TV al evening wasn’t exactly what I had in mind.

Have it in mind to do sth…

You must have it in mind to post the letter for me. 6.It is important to do sth. 7. get sb. to do sth. 8. have the chance to do sth. 9. determine

determined

dertermination

Vt. 确定

They have determined the date for our party. Vi. 决定

He determined to get there first. = He was determined to get there first. She is a very determined woman who always gets what she wants.

His voice was determined, and his eyes were flashing. 10. It is time to do sth….

It is about/high time that ……. did sth…..

It is time that we had a rest.

11. appeal to

有吸引力，引起兴趣

Bright colours appeal to small children.

These pictures appeal much to the public.

恳求，

呼吁

The prisoner appealed to the judge for mercy. At Christmas people appeal to us to help the poor. adj.

appealing

有吸引力的，有感染力的

Spending

the holidays in Britain wasn’t a prospect that I found particularly appealing. 12. react ---reaction

vi. react to

sth. by doing sth.

Local residents have reacted angrily to the news.

The audience reacted readily to his speech. 13. gather

搜集

收集

Detectives have spent months gathering evidence. 收割收获

It was late August and the harvest had been safely gathered in. 使聚集，集合

The captain gathered all the soldiers before him, telling them to get ready for the fight. The kids were gathered together in a room. 14. be concerned with

和…有关系

The meeting was concerned with foreign trade.

We’re all concerned with how he operate the computer.

Be concerned about/for / over …

The president is deeply concerned about this issue.

Rescuers are concerned for the tow men trapped in the mine.

As far as I am concerned…. 就我而言。。。

15. get sth. across to sb.

16. put to gether

17. approach

v. 接近：靠近或靠得更近，如在空间或时间上：

Spring approaches.

春天近了

n.途径：达到某些事的途径或方法；通路：

an approach to the bridge. 通向桥的路

Step Four consolidation

Ask Ss to finish exercises in the workbook on page 91

Homework:

To go over what they have learnt in this part.