Reading(1)：Advertisements教学设计内容推荐

M4U1 Reading(I) Step1 Revision: Let students try to remember the meanings of useful words and phrases. deal with

shine

comment

cheat

fall for

promote

consult

persuade

be meant to

innocent

cure

play tricks on

benefit

mental

Step2 Lead-in: 1.Look at two videos What are they? Do you know the differences between them? Step3 Learning aims: 1.Learn some basic information about advertisements and do enough exercises about them. 2.learn how to read expository writing. Reading strategy

Expository writing is meant to introduce you to basic information on a topic. It usually follows the same format:

of the subject,

and

that develop or support the

Fast reading: Read the sentences below and decide whether they are true or false according to the article. 1 Advertisements are found in many places.

(

) 2 PSAs are only found in newspapers.

(

) 3 All advertisements tell the complete truth.

(

) 4 PSAs and commercial ads use some of the same methods.

(

) 5 Commercial ads can give us valuable information about how to live our lives.

(

) 6 An ad warning people against smoking is an example of a PSA.

(

) Carful reading 1. What do ads try to persuade people to do? To buy a

or

or to believe in an

. 2. What does PSA stand for?

3. What do PSAs aim to do? They aim to

and help us

. Step4 Consolidation Expository writing （说明文）

Ads are an 1._________ part of our lives.

1

What is an ad? •

Include 2. _____________ads and PSAs. •

Use pictures and clever language . •

Encourage us to buy a product or

service or believe in an idea. Does an ad tell people the

complete truth? •

Be aware of the skilful methods. •

Try not to 3. _____ for the trick.

•

Mean to teach us. •

Help us 4._____

better lives.

What is a PSA?

Conclusion

We must use our 5.__________

and not be a slave to ads. Step5 Discussion Do you like watching ads? Why or why not? Good points

Bad points Make life colouful

Add the cost of products Spread information

Give false information Cut costs of the newspapers

Mislead/cheat consumers Make people aware of social problems

Buy unnecessary things Step6 Summary Advertisements have become a part of our life. There are two main t

of advertisements. One is called c

advertisements, which are m

to p

a product or s

. But they don not tell people the c

truth. Another one is called PSAs, which are often placed for f

. They d

with many s

problems, which often affect public w

. Step7 Homework 1.Read the passage after the class. 2.Write an article about the good points and bad points of the ads.

2