Reading(1)：Advertisements教案设计（一等奖）

M4U1 Reading（1）

Advertisements Teaching aims 1.Enable students to master the reading strategy---expository writing. 2. Enable students to learn some basic knowledge about ads . Teaching procedures

Lead-in (see some pictures) Step 1 Fast reading

Self-study guidance (1) Read the reading strategy: reading expository writing （说明文）on p3.then fill in the blanks. 1.Expository writing is meant to

you to _

information on a

. 2.It usually follows the same format: introduction of the

;

examples and

that develop or support the idea; Conclusion. Fast Reading Self-study guidance (2) Read the text quickly and finding out main idea for each paragraph---Matching Game Para1

A. Commercial ads Para2

B. Public service ads Para3

C. Brief introduction of ad Para4

D. What is an ad? Para5

E. The advice on ads

Summary: Structure of the whole passage Introduction of the subject para1 : Advertisements

supporting details(para2-4):

2. What is an advertisement?

3 .Does an advertisement tell people the complete truth?

4.Public service advertisements Conclusion para 5 :

When it comes to advertisements, we must all use our intelligence and not be a slave to them!

Step 2 Careful reading Self-study guidance (3) Read the text carefully again and finish the task-based reading in the newspaper on page A2

Step 3 Cooperation & Discussion

To summarize the similarities and the differences between the two types of advertisements Step 4 Make a summary about the passage(要求背诵)

Advertisements,which often use

language and

pictures, play an important part in our lives.There are two main types of

.One is called

advertisements, which are meant to

a product or service .But they don’t tell customers

the

truth. Another one is called

,

which use

pictures and

language,are

often placed for

.They

with many social

which often affect public

. Step 5 Have a debate Group A:

Advertising has a positive 积极的effect on our lives. Group B:

Advertising has a negative 消极的effect on our lives.

conclusion:(要求背诵) Every coin has its two sides. There is no exception for ads. It has both advantages and disadvantages. It is hard to decide whether the ad is good or bad. But we should be smart about ads and be smart about what we believe. Think about why you should do the things the ad suggests

Homework 1.Recite the summary above. 2. Finish the exercises on page 4-5.