Project(1): Developing an ad campaign优质课教案推荐

宁乡县玉潭中学高中部英语科导学案 为每个孩子的终身幸福奠基

Module 4 Unit 1 Project导学案

设计 周慧孜

审核

高一英语组

授课人

小 组

课型

新授课

姓名

年级

高一年级

班级

学习课题

使用时间

Developing an ad campaign

年 月 日

第 课时

累计 课时

Teaching Aims: 学习

1.Try to fully understand the two reading materials and master the language 目标

items. 2. To improve the ability of reading.

Useful phrases:

1.达到特定的受众 2.在头脑中有明确的目标 _________

课前3.理解，计算出 4.提前 热身

5.依靠，取决于 6.死于吸烟 7.引起，导致 8.对…造成极大损害 ____ 9.劝阻某人做某事 10.提供某人某物 11.吸引，呼吁 12.敦促某人做某事 13.把……表达清楚 14.下决心做某事 15.警醒某人做某事 16.由于；应归于 17.阻止做某事 18.对......关心_______________

学 习 过 程

Lead-in 1.What are the wo main types of ads ?

I.Fast reading 1.What is an ad campaign?

2.When you start a successful ad campaign, what must you have in mind?

3.Before building an ad campaign, what questions you must consider first?

II.Careful reading

I.True or False : 2013-04-13 Talents come from diligence,and knowledge is gained by accumulation.

1 导

探

与

议

宁乡县玉潭中学高中部英语科导学案 为每个孩子的终身幸福奠基

( )1.It’s unimportant to figure out what you want to tell the audience and what you are trying to get them to do.

( )2.In an ad campaign you may need to employ different kinds of media, except posters, newspapers, magazines, radio and television.

( )3.To determine your audience, someone must report the related information to you.

( )4.You’d better decide what you want the audience to know or think about before you have decided who your audience is.

( )5.When planning a public welfare campaign, you may want to ask yourself some questions, one of which is'what does my audience already know about this problem?'

( )6.The decision what approach you want to use should depend mostly on your target audience and which kinds of ads reach that group best.

III.Fill in the blanks. To build an ad c_________ Step One *have a clear g____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i_________ from your research;

*It is important to always try to a_____ to the way The audience will r_____. Step Three *use different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience.

练

Practice: Anti-smoking ad campaign Ⅰ.Questions 1.What is not the reason for anti-smoking? A. Every year millions of people around the world die due to smoking. B. Every pack of cigarettes contains poisonous chemicals leading to lung cancer and heart diseases. C. Smoking costs a lot and causes great damage to the welfare of the people. D. So as to develop huge numbers of smokers in Asia.

2.Who’s the target audience and why?

3.The following approaches to achieving the goal are used except ________. A. Tell teenagers to care about health and future. B. Educate teenagers about the bad physical effects of smoking and those on the people around them. C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible. D. Convince the parents to urge their children to give up smoking.

4.How many kinds of forms be used to promote the information on anti- 2013-04-13 Talents come from diligence,and knowledge is gained by accumulation.

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宁乡县玉潭中学高中部英语科导学案 为每个孩子的终身幸福奠基

smoking? ________ A.2 B.3 C.4 D.5

5.Why do they chose the picture—

‘Smoking kills’ as their logo?

II.Fill in the blanks. Every year millions of people around the world ________ due to smoking, ________ is why we have chosen anti-smoking as the subject of our ad campaign. Our target audience is high-school teenagers and our aim is to ________ young people from smoking.

Our campaign will start on 31 May, World No Tobacco Day, _____ we will put large posters around the school with logo and slogan. Our website will _____________ students with more information about smoking. We will also ________ an article in the school magazine ________ students about the dangers of smoking, and we will ________ an essay competition as ________.

It is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it ________ ________ their health ________we choose this picture as our logo. We want to ________ people into ________ that many people smokers die all too soon ________ illness and diseases ________ to smoking. 1.Fill in the blanks. 1. The news on this web is u every day; you can get information about what happens around the world in time. 2. Jim, if you were free to d your own dream house, what would that house look like? 3.I felt it so difficult to live in an English-speaking country that I (决定) to learn English well. 4.How did they r______ to your suggestion？

5.He a_______ to his friends for support 知识6.They put up p______ all round the town advertising the circus（马戏团) 巩固

7.

It’s best to write about the things you have experienced ______ (亲自)。

8. He made a b_____ with his wife:“ You take care of the children and I’ll cook.”

9.

They u______ that we (should) take these steps. 10.

This medicine is p if taken in large quantities.

2.Multiple choice. ( )1.Teaching as a career_____ to many people because of the long holidays. A. attracts B. calls C. appeals D. pulls ( )2.He was unable to to the students what he meant. A. get through B. get across C. get down D. get around ( )3.He left the place, _______never ________back again. 2013-04-13 Talents come from diligence,and knowledge is gained by accumulation.

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宁乡县玉潭中学高中部英语科导学案 为每个孩子的终身幸福奠基

A. determined; to come

B. being determined; to come C. determined; coming

D. determining; coming ( )4.Word came that the government hanged the hero. Local residents _____ angrily to it. A. acted B. reacted C. reported D. adapted (

)5.They ______ him to prepare for the coming exam, but he spent all day playing computer games. A. persuaded B. urged C. suggested D. made

作业Homework: 1.Read the two passages carefully again. 布置

2.Remember the useful expressions and grasp their usage.

课堂

反思

2013-04-13 Talents come from diligence,and knowledge is gained by accumulation.

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