Project(1): Developing an ad campaign课件配套优秀教案案例

模块四

Unit 1 Project 1

Developing an ad campaign

教学设计

浏阳三中

叶青

本课分两堂课上，第一堂为阅读，第二堂为语言点讲解和活动展示。本堂课为第一堂课，旨在让学生通过对两篇文章的阅读弄清楚怎样启动广告宣传活动。

Step I

Lead in Show two groups of advertisements and get the students to know advertisements are very important in our daily life.

Step II Listening and understanding Read the first passage and answer the following questions.

1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? Task 1

Get the main idea of each paragraph Task 2

Complete the chart in Exercise 1 in KeKelian on P21.

叫学生将答案用展示台展示出来，并加以解释。

Read the second passage and finish the following tasks: Task 1

answer the following questions

1. Why is anti-smoking chosen as the subject of the ad campaign?

2. What is the main aim of the anti-smoking campaign? 3. How can high-school teenagers be convinced not to start smoking? Task 2

Fill in the blanks in the table in Ex.2

in

KeKelian

on

P21

学生用展示台将答案展示出来并解释。

Step III Language points

Find the following phrases in the texts. 1. have …in mind

2. figure out

3. get sb. to do sth.

4. determine to do sth/

be determined to do

5. in advance

6. appeal to sb. (for sth.)

7. in order to do/so as to do sth.

8. react to sth. 9. care about

10. be concerned with/about

11. be interested in

12. get sth. across

13. put together

14. an approach to (doing) sth.

15. depend on 16. due to

17. result in

18. cost sb. sth.

19. cause/do damage to sth

20. huge numbers of

21. choose sth./sb. as

22. discourage sb. from doing sth. 23. convince sb. of sth/ convince sb. to do sth

24. urge sb. to do sth.

25. provide sb. with sth.

26. inform sb. of/about

27. be aware of

28. shock sb. into doing sth.

29. die from/of

30. all too soon

31. be related to 用链接将下划线短语加以解释和拓展。

Step IV Homework 1.

Read the passage again and memorize the phrases learnt in the texts. 2.

Read the second ad campaign and try to develop an ad campaign by working in groups.