Reading(1)：Advertisements教案设计（一等奖）

第一部分英语知识运用(共两节,满分70分)第一节单项填空(共15小题；每小题2分,满分30分)请认真阅读下面各题,从题中所给的A、B、C、D四个选项中,选出最佳选项。

1. —What a fine day! Shall we go shopping together?

—______ . But we need to be home before supper time.

A. Have a nice time B. Take care

C. Great idea D. You are right

2. Ways to reduce the gap (差距) between _____ rich and _____ poor have been discussed recently.

A. the; the B. a; a C. the; a D. /; /

3. A huge earthquake hit Japan on 11th March, 2011, which has caused great _______ to Japan.

A. wound B. failure C. damage D. pressure

4. My parents insisted ______ sending me to London for further study.

A. in B. to C. on D. for

5. The Forbidden City, _______ is a famous place of interest in China, attracts many visitors every year.

A. who B. that C. it D. which

6. I can _____ be an editor, because I’m a careless person.

A. seldom B. always C. ever D. never

7. My grandmother is 70 years old now, but she is still ________ and very active in many activities.

A. energetic

C. confident B. brave

D. attractive

8. Susan broke my favorite cup, ________ really upset me.

A. what B. that

C. which D. it

9. I first met Mary two years ago; she _________ a book under a tree at the time.

A. read B. is reading

C. reads D. was reading

10. It’s amazing that this medicine ______immediately to relieve my headache.

A. works actor.

A. who B. whom C. which D. that

12. I’d like to study art at university, _______ my sister prefers Chinese.

A. for B. while C. because D. when

13. I regret _______ those words to her, because I really hurt her feelings.

A. to say B. saying

C. to saying D. say

14. When I got to the school I ______ I had left my pencil box at home.

A. have realised B. will realise

C. realised D. was realising

15. My uncle was in hospital ________ from a heart attack.

B. gives C. runs D. turns

11. Will Smith, _____ played a leading role in Hitch, is an excellent black

A. recover B. recovered

C. recovering D. recovers

第二节完形填空(共20小题；每小题2分,满分40分)请认真阅读下面短文,从短文后各题所给的A、B、C、D四个选项中,选出最佳选项。

Mickey was a cheerful boy. He didn’t 16 whatever people said to him. He never 17 anyone. Even our teachers liked his good 18 . I always wondered why he never got 19 . I found the secret in his bedroom. When I first came to Mickey’s house, I was 20 to the wall of his bedroom. The huge wall was a unique collage(拼贴画) of thousands of 21 and shapes! "Some people at school think I never think 22 of anyone," Mickey started to 23 to me, "and that nothing at all bothers me, but that’s not 24 . I used to get angry easily. But years ago, 25 the help of my parents, I started a small collage. I could 26 any kind of material and color for it. On every little piece I stuck I 27 some bad thoughts." I looked 28 at the wall. In each one of the small pieces I could read, in tiny 29 , "fool", "idiot", "pain", "30 ", and a thousand other negative things." Now I like the collage so much that, each time some-one makes me angry, I couldn’t be 31 . They’ve given me a new piece for my work of art." I never 32 how an ordinary classmate had shown me the secret of changing the 33 times into a chance to smile. On that very day, I began my own 34 . I recommended it to my friends and we all became more 35 .

16. A. think B. mind C. respect D. believe

17. A. hurt B. accepted C. helped D. begged

18. A. head B. body C. score D. character

19. A. proud

21. A. places

22. A. badly B. excited C. angry D. surprised

B. spots C. photos D. colors

B. Seriously C. easily D. fully

D. easy

20. A. changed B. attracted C. annoyed D. stopped

23. A. show B. explain C. point D. shout

24. A. bad B. perfect C. true

25. A. for B. with C. On D. at

26. A. use B. enjoy C. receive D. plan

27. A. got B. lost C. found D. added

28. A. closely B. completely C. quickly D. slowly

29. A. letters B. signs C. notes D. names

30. A. luck B. pleasure C. bore D. fun

31. A. busier B. sadder C. happier D. smarter

32. A. spoke B. judged C. remembered D. forgot

33. A. mad B. bad C. popular D. good

34. A. collage B. painting C. design D. dance

35. A. cheerful B. careful C. powerful D. thoughtful

第二部分阅读理解(共10小题；每小题3分,满分30分)请认真阅读下列短文,从短文后各题所给的A、B、C、D四个选项中,选出最佳选项。

A

Grandparents are important people in everyone’s life. They are those people who take care of you and love you. They are special persons who can give you wise advice. My grandparents always teach me to respect others, and they show me that love and feelings

are important things in life and that we shouldn’t pay much attention to material things or what people look like. My grandparents represent (代表) a mixture of cultures and nationalities because they come from different countries. For example, my grandfather on my mother’s side is from Spain, and my grandmother is also from Spain, but from a different city. On my father’s side, my grandfather is from Venezuela, and my grandmother is from Italy. Although they are from different countries, my grandparents have a very good relationship. My four grandparents have a goal in common in their lives: to see our family full of happiness and to see us grow up healthily and happily, and to prove to themselves that they did a great job raising my parents. Furthermore, my grandparents are people that are always in tune with the new things in the world. For example, my grandmothers always care about fashion, how they dress and their personal appearance. And my grandfathers always care about the important issues in the world. I think I am very lucky that all of my grandparents are alive because I have learned so much from them. I would like to continue learning from them even though we are living in different countries now. I will always remember my grandparents as role models for me.

36. The author’s grandfathers __________.

A. care about fashion very much

B. care about important events in the world

C. are from the same country

D. don’t like new things

37. What’s the author’s grandparents’common goal in their lives?

A. Helping the author achieve success.

B. Seeing the author’s family happy.

C. Giving the author wise advice.

D. Keeping themselves healthy.

38. The author’s grandparents would NOT agree that ________.

A. people should show respect for others

B. love is a very important thing in people’s life

C. people shouldn’t judge others by appearance

D. everyone should have lots of money

39. Which of the following can best describe the author’s grandmothers?

A. Kind and fashionable.

B. Brave and serious.

C. Educated and polite.

D. Friendly and independent.

40. This passage is probably taken from _______.

A. a book review

B

Do you ever feel like you and your child are speaking two different languages? If so, you aren’t alone. Many parents find it hard to communicate with their child. Even adults who work with children every day —teachers or coaches —sometimes need some communication tips. Many times adults confuse communication with telling a child what B. a news report

D. a personal diary

C. a health magazine

to do. Telling a child to do his homework or get more sleep isn’t real communication. It’s important information that your child needs, but it lacks an important part of communication. It’s lacking the two-way exchange of feelings and ideas, which is the point of true communication. Healthy communication is the key to helping your child develop a healthy personality and good relationships with you. It gives your child a chance to become a happy, safe, healthy person, no matter what happens.So you know it’s important, but how should you do it? Effective communication between parents and children is not always easy. Children and adults have different communication styles and different ways of responding in a conversation. In addition, time and place can determine how successful communication will be. Parents should make time to talk with their children in a quiet, unhurried way. It’s also important that parents should be ready to listen whenever their child wants to talk, even if it’s an inconvenient time. The parents should be aware of their child’s facial expression and body language. Is your child nervous or uncomfortable —frowning(皱眉), drumming fingers, tapping a foot or looking at the clock? Or does your child seem relaxed? Is he or she smiling or looking at you in the eyes? Reading these signs will help you know how your child is feeling.

41. Which of the following belongs to real communication?

A. Telling children to return home early after school.

B. Reporting school results to parents.

C. Listening to what children say and giving a reply.

D. Answering the teacher’s questions in class.

42. The key to real communication is _______.

A. a proper time B. various styles

C. a two-way exchange D. good attitudes

43. Which of the following is NOT mentioned as a factor affecting the communication between adults and children?

A. Communication styles.

B. Different languages.

C. Different responding ways.

D. Wrong time and place.

44. How can parents know how their child is feeling when they are communicating with their child?

A. By reading their child’s body language and facial expressions.

B. By making their child tell the truth.

C. By giving the information that their child needs.

D. By developing good relationships with their child.

45. Who is the passage probably written for?

A. Children. B. Parents.

C. Teachers. D. Scientists.

参考答案

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BBDAD41-45 CCBAB Lead-in 1 Aside from the discussion in the Welcome to the unit section, have students think about the advertisements they have seen. Encourage students to express their ideas freely. Then ask them the following questions:

Do you like advertisements?

Do you think there are too many of them and that they are everywhere?

Do you think advertisements play an important part in our lives? Why or why not?

Why do companies and organizations advertise? What kind of things can be advertised? (Some advertisements are meant to sell products or services, and some to make people think about problems in society or about people who need help.)

Can you give some examples of these two types of advertisements?

If possible, have students bring some examples of each type of advertisement into class.

2 Divide the class into two groups.

Encourage each group to discuss the advantages and disadvantages of advertisements. This will help students prepare for a debate after they read the text.

Reading comprehension

1 Have students take a qUick look at the title and the headings. Tell students that this article, 'Advertisements', is written by a student for her English project. Ask them what they think might be discussed in the article and draw their attention to the three subtitles in the article.

2 Have students skim and scan the article and answer the three questions in Part A. Remind students to only focus on the information needed to answer the questions. Also, have students pay attention to the structure of the essay. Then check the answers as a class and ask students about the structure of the article, Le., how it is divided into introduction, body and conclusion.

Answers: A 1 To buy a product or service, or to believe in an idea.

2 Public service advertisement.

3 They aim to teach us and help us lead better lives.

3 Have students read the passage again and complete Part Cl individually. Part C 1 serves as a strengthening activity. Students have to identify supporting details in the article to decide if the statements are true or false. After students finish the exercise inqividually, check the answers as a class. .

Answers: C1 1 T

2 F

3 F

4 T

5 F

6 T 4 Questions in Part C2 check students' ability to locate specific information. Have students go over all five questions in this part and decide under which heading they think they can find the answer to each question.

Answers C2 1 They are usually found in newspapers and magazines, on the Internet, radio and television.

2 A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.

3 Because even if an ad does not lie, it does not mean it is altogether innocent.

4 In 1996.

5 Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.

5 In pairs, have students discuss the structure of the article. Have them think about how many parts this article is divided into. They may notice that each heading introduces a section of the article which develops its own theme but supports the main subject as a whole. Within each section, the same structure exists.

Have students read the Reading strategy. Tell them that expository writing usually follows the same basic format: introduction, examples and facts that develop or support an idea and conclusion.

When reading expository writing, students should pay attention to the information that comes after a topic sentence. This information usually supports the main idea.

6 Create other activities to check students' understanding of expository writing. You can use the third part of the article as an example. This activity can be conducted as follows:

What is the subject of this part? (PSAs use some of the same methods, but they are made to serve the public.)

What information supports this idea? (PSAs are meant to teach us and help us lead better lives. There are also PSAs that encourage people to support public service projects, such as Project Hope. Other PSAs teach people how to live healthy lives, for example, the campaign

to stop people smoking.)

What is the conclusion? (All of these ads are meant to benefit the public, and we can often learn a lot by following the advice they give.)

7 Evaluate students' comprehension by asking them to summarize the differences and similarities between the two types of advertisements. You may create the chart on the following page:

Types of ads Similarities Places found Commercial ads Newspapers, magazines, the Internet, radio, television Methods used Clever language, attractive pictures Differences Purposes Validity Examples To promote a They are not ‘Brigth- teeth product or altogether fights bad service innocent. breath!’

‘ you are proud of your cooking, so shouldn’t you buy the very frshest food?’

To educate They are ‘ Yes to life, no PSASs

people about health, safety or any other problem that affects public welfare helpful and we can learn a lot by following the advice they give. to drugs’

‘knowledge changes life’

‘Project Hope-educating every child’

‘When you smoke cigarrettes, you are slowly killing yourself.’

8 Have students complete Part D. The meanings of the words in Part D should not be difficult for students to identify after they have read through the passage several times. Have students refer to the text as they try to complete Part D. This exercise can help students understand the text better.

Answers

D 1 h

2 c

3 b

4 d

5 f

6 g

7 e

8 a

9 Draw students' attention to Part E. Part E is an e-mail that the author of the article writes to thank a professor who helped her with her research. The e-mail serves as a summary of the article. Students are expected to strengthen what they have learnt in the article. Have students complete the e-mail individually and then check the answers as a class.

Answers

E (1) dealing with

(2) comments

(3) promote

(4) fool

(5) even if

(6) cheated

(7) campaigns

(8) benefit

Post-reading activities

1 If time permits, you can conduct the following activity to reinforce students' understanding of advertisements and develop their speaking skills.

Organize students into two groups. Tell them that they are going to have a debate on whether advertising plays a positive or negative role in our daily lives.

One group should take the position that advertising plays a positive role in our lives. The other group should take the position that advertising plays a negative role in our lives.

Have students list the reasons and find supporting examples for their position. You can write their reasons and examples on the blackboard. The group that comes up with the most reasons and supporting examples wins the debate.

2 If time permits, have students do Parts Al and A2 on Page 90 of the Workbook, so they can become more familiar with the text as well as the words and expressions learnt in the text. They can do these exercises as homework.

3 Part F aims to consolidate the information and also improve students' speaking skills. Have

students read the instructions for Part F and discuss the questions with their partners. Encourage students to share their opinions and report them to the class.

4 Have students first read Part A on Page 94 and Part B on Page 9S of the Workbook. If time is limited, they can do the two exercises as homework.

Notes: 1 We are so used to them that we often do not even realize how many we see and hear in a day. (Page 2, Lines 1-2)

Here the phrase be/get/become used to something/doing something means that one is familiar with something so that it no longer seems new or strange to him or her.

Having been living in the city for many years, Miss White is quite used to city life.

It takes time for people to get used to the .new environment when they move to live in another place.

I am not quite used to living alone.

2 I did some research on advertisements, and have some very important information to share with you. (Page 2, Lines 2-4)

·Here research is a noun, meaning I a detailed study which aims at finding new facts or information'.

Recent research shows that we can do a lot to help cancer patients.

His research in this field produced many surprising results.

Scientists are conducting research on environment protection.

Research can also be used as a verb, meaning 'to study'.

She has spent the last two years researching different types of butterflies.

It is very important for a businessman to research the market.

Scientists are researching how to improve the environment.

·Here share something with somebody means 'to give something that you have to someone else' or 'to use something together with someone else'.

The little girl likes to share her toys with the other kids at the kindergarten.

Good communication includes sharing information and exchanging ideas.

My twin sister and I each have our own bedroom, but we share the bathroom ani the kitchen.

3 An advertisement uses words and pictures t persuade people to buy a product or service, or to believe in an idea. (Page 2, Lines 6-7) ·Here persuade means 'to make someone do something by giving him/her good reasons'.

The teacher persuaded her to send her article to the local newspaper.

His friends failed to persuade him to gG on the outdoor camping trip.

If he doesn't want to do it, no one can persuade him to do it.

·The phrase believe in means 'to think that something is true' or 'to have a firm trust that something is good, right or acceptable'.

I don't believe in ghosts. I think that stories of ghosts were made up by hUff beings.

As a teacher, Miss Wells believes in letting children learn at their own pac

Many people believe in God. They go church often.

4 PSAs are often run for free, and are meat to educate people about health, safety, or any other problem that affects public welfare. (Page 2, Lines 11-12) ·The phrase for free means 'free of charge' or 'without payment'.

Each child coming to the bookshop on Children's Day will get a book for free.

Many people work for the charity at weekends for free..

The citizens can enter the park for free before 7 o'clock in the morning.

·Here be meant to means 'to be aimed to'.

The project is meant to help those

who can not support themselves.

The scholarship is meant to encourage the students to work harder at their lessons.

What he said at the meeting was meant to make us support his idea.

5 There are laws to protect people from advertisements that cheat people. (Page 2,

Line 14)

Here protect ... from .. , means or 'to keep something or someone from danger and make sure that something or someone is not injured, harmed or lost'.

People usually wear sunglasses to protect their eyes from the strong sunlight.

Many guards surrounded the pop star and succeeded in protecting him from being attacked by the excited fans.

Everything must be done to protect rivers from being polluted.

6 However, we still must be aware of the skilful methods used in ads to try and sell us things. (Page 2, Lines 14-15)

Here be aware of means 'knowing or realizing that something exists'.

It is important to make people aware of the danger of smoking. He doesn't seem to be aware of their negative attitude towards his proposal.

Are you aware of the importance of learning a foreign language?

7 Even if an ad does not lie, it does not mean it is altogether innocent. (Page 2, Lines 15-16)

·Here even if (=even though) means 'in spite of the fact that'.

Even if it rains, we shall leave.

Even if you take a taxi right now, you'll miss your flight.

Even if he works harder at Maths, Tom will still have trouble in the exam.

·Here innocent means '(of a thing) not intended to harm anyone' or '(of a person) not guilty'.

He firmly believes that the ads on TV are not altogether innocent for children.

She has such an innocent face that I find it hard to believe anything bad of her.

What I said was innocent. I didn't mean to hurt her feelings.

8 We must not fall for this kind of trick! (Page 3, Lines 24-25)

The phrase fall for means 'to be tricked / trapped into believing something that someone tells you which is not true'.

How can you fall for the words of the door-to-door salesman?

You should be clever enough not to fall for his tricks.

He said he owned a big company in Spain, and I fell for it.

9 Not all ads play tricks on us though. (Page 3, Line 27)

Here this sentence means 'Some ads play tricks on us, but some don't.' The phrase play tricks on means 'to cheat or deceive someone, often as a joke'.

Children, as well as adults, usually play tricks on each other on April Fools' Day.

The naughty boy played tricks on me several times last month.

Our teacher told us not to play tricks on each other again.

Resources China's public service advertising campaigns

Public service advertising campaigns in China began in 1996. Their aim is to provide the public with more information on issues such as health and the environment. Numerous PSAs have helped to inform the Chinese people about how to live more responsible lives, while staying in good health and protecting their surroundings. PSAs now take advantage of every available media outlet such as television, radio and newspapers in order to reach as much of the population as possible. Public service advertisements are an important source of social education. Project Hope

Project Hope aims to help young people who have dropped out return to school. It also aims to develop basic education in poor areas in China, especially in western China, with money that people donate. It has drawn great attention and gained support from all sectors of society since it was founded in the late twentieth century. Nowadays, Project Hope pays special attention to providing education for children of laid-off workers in cities. For more informatton, you may check the following website:

http://english. people.com.cn/english/ 20000S/08/eng20000508_ 40319 .html