Project(2): Developing an ad campaign教学设计内容推荐

Unit 1 Module 4 Project 导学案

I. Before class 1)

Translation1．厌倦了做某事

18．为了

2.在市中心

19．关心某事

3.在销售中

20把……表达清楚

4.打折卡

21．心中有某物

5.分析信息

22．由于

6.做分析

23．一包香烟

7.向某人报告某事

24．导致

8.调查结果

25．肺癌

9.被期待去做某事

26对……造成影响

10被……所喜欢

27．.阻止某人做某事

11. 影响特定的观众

28．敦促某人做某事

12.①=understand明白

29．放弃做某事

②=work out 计算出

30．世界无烟日

13.雇佣某人

31提供某人某物

14.确定某事

32．使某人震惊，并使某人做某事

15.确定做某事

33．总是太早了

16.提前

34.说服某人做…

17.吸引某人

II. Language points 1. multiply: (1) vt.

①

乘，使乘以

Four multiplied by five is twenty.

②

使成倍增加

Such examples ____ ______ ______indefinitely. 这样的例子不胜枚举。

(2) vi.

迅速增加；繁殖

① As we climbed up the mountain, the dangers and difficulties multiplied. ② Rabbits multiply quickly.

2. be optimistic about sth: 对……乐观

She is not optimistic about the outcome. 3. think twice about doing sth: 慎重考虑……

You should think twice about employing someone you’ve never met. 4. bargain: n. 便宜货；协议

vi. 讨价还价

make a bargain with sb: ____________

be a bargain: __________

That’s / It’s a bargain. ___________ at a bargain:_________

bargain with sb about / over sth: _________________ ① John made a satisfactory bargain with him.

1

② It is a real bargain. 真便宜

③

I bought the painting at a bargain.

④

We bargained with her about the computer. 5. get into sth: (1) 穿上

(2) 开始从事

(3) 开始∕参与

(4) 得到∕形成

(5) 熟悉

① I ____ ____ ____ ____ ________ ;they are too small. 这双鞋太小了，我穿不进去。

② He ____ ________ publishing in 1978. 他1978年开始从事出版业。

③

get into an argument: 开始争论。

④________ _____ _____ _____: 染上恶习。

⑤

I haven’t got into my new job yet. 我还未熟悉新工作。

6. reach: vt.

与……取得联系；影响

Reach her at home on 0355-694162. 拨打0355-694162到她家联系她。

7.

have sth in mind: 记得，想到……

have sth on one’s mind: 担心……

① What do you have in mind when seeing the scene? ② My daughter____ ______ _____ _____ ____ _____ ____lately because I still haven’t got any letters from her.

我最近很担心我女儿，因为我仍然没有收到她的任何来信。

8. figure out sth: 想出，理解，计算出

Can you figure out what to do? I can't___________________________________.

我弄不明白他为什么缺席。

We can not figure out ____ quite a number of insects, birds are dying out.

A. that

B .as

C. why

D. when 9. In order to determine your audience, you will need to do a little research.

determine

vt.

决定；决心，决意；确定；使下定决心

determine

v. + to do sth. /sth. /that-从句/wh-从句/ sb. to do sth. determined

adj. be determined to do sth: 决心做……

①可作表语或定语②后可接不定式、状语或从句

a very determined woman I was so angry that I was determined to tell him what I thought of him. I left him, determined never to set foot in his house again. He was determined that she should marry Dick. 1)He determined_____ _____/ ______ ____ ______ at once.

They determined on an early start.

他决心立刻就走。

2) He____ ______ _________ ______ learn English well.

他已下决心学好英语。

他们决定早些出发。

3)I have determined_____ ________ to the countryside after graduation.

我已决定毕业后到农村去。

determination: n. 决心，毅力，决定

4) Obama has many measures since he took office, __________ to strengthen the American economy. A. determined

B. determine

C. being determined

D. to be determined

2

10. It is important to always try to appeal to the way the audience will react.

appeal: (1) vi. 恳求，呼吁；吸引；上诉

appeal to sb for sth: 向某人恳求∕呼吁……

appeal to sb to do sth: 恳求∕呼吁某人做……

appeal to sb against sth: 就……向……上诉

appeal to sb:

吸引……向…呼吁/请求；投合…的心意；引起…的兴趣

①

政府呼吁每个人节约用水。

The government is

________ everyone to save water. ② She appealed to the kidnappers to release her son.

③

The book____ _____ ____ ______.我不喜欢这本书.

④

She appealed to the high court against her sentence(判决).

(2) n.

恳求，呼吁；吸引力；上诉

① an appeal for help: 恳求帮助

② The new fashion soon lost its appeal. 11. get sb to do sth: 让某人做……

get sth done: 让……被做

① I don't know how to get other students to talk with me. ②

The mother_____ ________ _____ _____ on her back. 这个母亲把她的小孩背在背上。

12. be concerned with sth: 涉及；关心

be concerned about sth: 关心，担心（=be concerned with）

① We will not be concerned with the development of the subject in this area. ② The program of this morning_______ ___________ _____ earthquake prediction.(和…有关) 13. get sth across (to sb): 把……传达给……；使某人理解……

He is good at getting his ideas across. Your meaning _____ ______ ______ ________.你的意思并未真正为别人理解。

get ahead 走在前面，领先，胜过

get along 进展，和睦相处；过活

get around 传播；流传；四处走动 get away 度假；休假；逃脱

get over 解决，克服，控制

get through 消耗掉，耗尽；(设法)处理，完成

①She wants to ______________ in her career.她想在事业上脱颖而出。

②How is he ______________ with his studies?他学习进展如何？

③She ______________ with the help of a stick.她拄着拐杖四处走动。

④She can't ________________ her shyness.她无法克服羞怯心理。

①get ahead

②getting along

③gets around

④get over 14. put sth together: 整理出；拼凑；组装

Put a machine together. 15. educate sb on / about sth: 在……方面教育……

We must ________ ________ _____ ______ _______ _______ _______

the environment.

3

我们必须教育人们让他们知道保护环境的重要. 16. convince sb to do sth: 说服某人做……

What convinced you to vote for them? 17. urge: vt. (1) 敦促，力劝

(2) 极力主张，强调

n. 强烈的欲望，冲动

urge sb to do sth: 敦促∕力劝某人做……

urge that: 极力主张，强调(从句用should do，should 可以省略) ① The headmaster urged us to hand in our homework.. ② My friends ______ _______ ______ ______ ______

the position. 18. shock sb into doing sth: 提醒某人做……

We must shock people into noting the harm caused by the typhoon. 19. die of sth: 死于……(内因)

die from sth: 死于……(外因) ① The patient died of heart attack. ② Many drivers die from the accident caused by drunken driving.

20. design

His dream is to _____ ______ ______ _____ for the town.

他的梦想是为这个城镇设计一座新桥。

I want to build a garden. So I need a ______

to design the garden for me.

我想建一座花园。

因此我想找一位设计师为我设计这个花园。

design sb. /sth. for (to be)

打算让某人从事（某种职业）；预定某物作（某种用途）

His parents______ _______ ______ ______ _______, but he preferred the navy.

他父母打算要他当陆军，

但是他却喜欢当海军。

This machine is_____ _____ ______. 这部机器设计很差。

21．up to

达……，强调数量大；直到，相当于

Up to yesterday, I thought he was single.直到昨天，我一直以为他是独身。

be up to 胜任，该由……决定，密谋(坏事) He is not up to his work.他不胜任工作。

It's up to you to decide.你自己决定。

The children are very quiet; I wonder what they are up to.孩子们很安静，我不知道他们在搞什么鬼。

1）我把它留给你自己作决定。_____________________________________________ 2）这个旅馆可供达500位来宾住宿。(accommodate)___________________________________ IV．After class 1). Fill in the blanks with the correct forms:

be popular with, be of high quality, remind sb.(not) to do sth,

be bored with, have sth. in mind, appeal to, get sth across, up to 1. We tried to _____ our point _______, but he just wouldn’t listen.

4

2. It is important to always try to

___

the way the audience will react. 3. My daughter _____

me

forget to take my medicine. 4. The company must ensure that their product

_______. 5. If you _____ math, you should turn to doing some English exercises. 6. When you start a successful ad campaign, you must __

a clear goal and target audience ____.

Multiple Choice 1. They picked the town of Tobermory on Mull because the brightly colored houses appeal ________children.

A. to

B. for

C. against

D. with

2. He left the place, _______never ________back again. A. determined; to come

B. being determined; to come C. determined; coming

D. determining; coming 3．The children should be _____ not to play tricks ______ the disabled.

A. educated; on

B. trained; to C. educated; with

D. trained; on 4．―This idea of studying abroad really _____ me.

―But I don’t think so.

A. appeals to

B. appeals against

C. appeal for

D. appeal to 5. Once he has determined ____ something, no one can change his mind.

A. to do

A. object

A. especial

B. doing

B. target

B. special

C. to have done C. ambition

D. having done D. mark D. general 6. This is not a good plan, it’ll become the ____ of many opposition attacks. 7. She’s very ____ about what she wears. C. particular

8.It took me about an hour to ______ my intention _______ her.

A. get; across

B. put; across

C. get; across to

D. put; across to 9. How do people react _______ his speech against pollution?

A. on B. to

C. at D. in 10. The teachers_______ to learn from Lei Feng.

A. appeal to us

B. call on us

C. demand us

D. A and B 11. There're some real ___ in the sales

A bargain

B a bargain

C bargains

D bargaining

5

答案：

短语

1．be bored with doing sth

2. in the downtown area

3. be on sale

4. a discount card 5.

analyse information 6. do analysis

7. present sth. to sb 8. the result of the research 9 be expected to : 10 be popular with=be liked by 11 reach a certain audience 12 figure out 13 employ sb. 14 determine sth. 15 determine to do sth.=be determined to do sth. 16 in advance 17 appeal to sb 18 in order to 19 in order to 20 get sth. across: 21 have sth. in mind : 22 due to 23a packet of cigarettes 24．result in 25 lung cancer 26 cause damage to 27 discourage sb. from doing sth 28 urge sb. to do sth. 29 give up doing sth. 30World No Tobacco Day 31 provide sb. with sth. 32 shock sb. into doing sth. 33 all to soon 34 convince sb. to do sth.

6

II. Language points 1. could be multiplied 4. 与……达成协议; 真便宜; 一言为定; 以低价; 就……与某人讨价还价

5.1) can’t get into these shoes;

2) got into 4) get into bad habits 7. has been on my mind so much 8．figure out why he is absent ;C 9.1) to; go; that he (should) go

2) has been determined to 3) on / upon going

4) A。

10. 1) appealing to 2) doesn’t appeal to me. 11. get her baby hanged 12.is concerned with 13. didn't really get across 15. educate people on the importance of protecting 17. urged that we should apply for 20. design a new bridge; designer; designed him for the army; designed him for the army 21．① I'll leave it up to you. ②This hotel can accommodate up to 500 guests. IV．After class

1) 1. get across

2.appeal to

3. reminded not to

4. is of high quality

5. are bored with 6. have in mind

Multiple : 1. A；2 A；3A;4A;5A;6B;7C;8C;9B;10D;11.C

7