Reading(1)：Advertisements优秀教学设计说课稿

模块四Unit 1

Reading （I）

学习目标:

1. To get a general idea about the text. 2. To become familiar with the detailed information about the text. 3. To master Reading Strategy. 重点难点: 1. How to understand the passage better. 2. How to finish all the exercises. 3. How to develop creative, comprehensive and consolidating abilities.

学习过程：

Step I 【独立自学】

Reading Strategy 1. What is expository writing meant to do? _______________________________________________________________________________

2. What is its basic format? _______________________________________________________________________________

Fast reading 1.

Read the article and answer the questions in Part A on Page 2. 2.

Finish C1 and C2 on Page 4.

Step II 【合作交流质疑解难】

Task 1

Scanning the passage and choose the best answers. 1）

PSAs are often made to educate people about ___________. A. food products

B. shampoo sales C. public health

D. travel service 2）A commercial advertisement is __________.

A. to encourage people to buy a product or service

B. paid for to make people believe in an idea

C. often free of charge

D. meant to educate people about health, safety and so on. 3）The author writes this article for the purpose of ____________.

A. telling us how to design advertisements

B. helping us get a good understanding of ads

C. asking us not to believe advertisements

D. showing us the importance of ads

Task 2

Reread the passage more carefully and fill in the blanks according to the passage, each blank with no more than 3 words.

Advertisement Definition 2.________

Conclusion

科网]An ad uses 1.________ to persuade people to buy a product or service, or to believe in an idea. ·Commercial ads: charging（收取）

some money ·PSAs: 3. ________. We must be 4. ________ and must not be 5. ________ by ads. [来源学

Similarities

源:Z,xx,k.Com][来Commercial ads Places found 6. ________ ·Clever language used ·Attractive pictures 9._______ a product and service PSAs[来源学科网]

Newspapers, magazines, the Internet, radio, television 7.________ 8. ________ Validity（有效性）

10. ________ To educate people They are not altogether innocent. They are helpful and we can learn a lot. ·Bright-Teeth fights bad breath! ·You are proud of your cooking, so shouldn’t you buy the very freshest food? ·Yes to life, no to drugs. ·Knowledge changes life. ·Project Hope—educating every child.

Step III 【巩固提高】

Debate

Hold a debate in class. Group A: Advertising has a positive effect on our lives. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Group B: Advertising has a negative effect on our lives. _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Homework: Read the passage again. 【学后反思】

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