Reading(1)：Advertisementsppt课件教学实录

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M4 U1 Reading 学案

课题

教学

目标

Advertisements 1.To have a general idea of advertisements 2. To help students master reading strategy 重难点

To make a PSA 教学流程\内容\板书

Step I．Lead-in Enjoy two videos about advertisements

Step II. Fast reading Read the article quickly and find out the main idea of each paragraph: A:Brief introduction of the topic and the reason why he writes this article. B:Brief explanations of ads. C:Using examples to prove commercial ads don’t tell the complete truth. D:The methods that PSAs use and purpose of PSAs. E:Writer’s advice on treating ads. Para.1:

Para.2:

Para.3:

Para.4:

Para.5:

Step Ⅲ.Careful reading 1

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Read the passage carefully and choose the best answer：

1. A commercial advertisement is

.

A. to encourage people to buy a product or service

B. paid for to make people believe in an idea, for example,“No smoking”

C. often charged for free

D. meant to educate people about health, safety and so on 2. The main difference between commercial advertisements and public service advertisement is that

. A. public service advertisements cost only a little money while commercial ones cost a lot B. public service advertisements deal with public issues but commercial ones don't C. commercial advertisements deal with serious social problems D. public service advertisements tell the complete truth but commercial ones don't 3.The sentence “You are proud of your cooking, so shouldn’t you buy the very freshest food?”really intends to tell people that

.

A. if you are a good cook, it is not necessary for you to buy the freshest food

B. the freshest food in our grocery has made you a good cook

C. the best cooks make the freshest food

D. since you are a good cook, you need to buy the freshest food in our 2

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grocery 4. Which of the following statements is NOT true?

A. All advertisements don’t play tricks on us.

B. Both commercial advertisements and public service advertisements use the same methods, like attractive pictures and clever language.

C. Commercial advertisements usually teach us and help us lead better lives.

D. The Chinese government has been using PSAs to educate people for years. 5. Which of the following topic will be talked about in a public service advertisement?

A. A new car factory that will be built in China next year. B. A good harvest of oranges is expected this year. C. Tea will take the place of coffee. D. A paper bag will make your home cleaner.

Step Ⅳ．Further reading Fill in the blanks Nowadays, we can find advertisements almost wherever we go. We are so 1.

(use)to them that we often do not even realize how many we see and hear in 2.

day. An advertisement uses words and pictures 3.

(persuade)people to buy a product or service, or to believe in an idea . There are two main 4.

(type) of advertisements—commercial 3

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advertisements 5.

public service advertisements (PSAs) . A commercial advertisement is one 6.

someone has paid for to advertise a product or service . PSAs are often run for free, and 7.

(mean) to educate people about health, 8.

(safe), or any other problem that affects public welfare . When 9.

comes to advertisements, we must all use our 10.

(intelligent) and not be a slave to them !

StepⅤ.Consolidation Group work: make a PSA

Step Ⅵ．Homework Design a slogan for your advertisement.

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