Reading(1)：Advertisements教学内容概述

M4U1 Advertisements 教案背景：这是高一年级下学期的一节英语说明文类阅读理解课，文章内容主要为两类广告——商业广告与公益广告，以及两类广告的异同点比较。要求学生课前做如下工作：1、初读课文，熟悉两类广告的定义等基本信息以及把握文章主旨大意；2、自学课文内出现的生词，注意词形、词性、词意；3、划分文章段落，确定文章的写作思路。

教学课题：M4U1 reading 1 T Advertisements 教材分析：首先，通过百度文库等媒体资源，学生自学并在课堂上分享自己找到的经典广告，通过这一环节的热身活动提升学生的学习兴趣。其次，讲解说明文阅读策略，并找出或归纳各段段落大意，同时对文章进行结构划分；再次，进行精泛阅读教学相结合，训练学生快速有效地筛选基本信息的能力，如两类广告的定义等。以两类广告的异同点为主线进一步挖掘文章信息。再次，以高考新题型任务型阅读的形式对全文信息进行总结、巩固。最后，提升学生的口头作文的能力，以写作的形式进行说明文写作训练。

教学方法：1、任务驱动法；2、3P教学法（presentation、practice、production）；3、小组合作学习法

教学目标：After this class, the students will be able to:

1. gain the some details, the main idea and the main structure through reading; 2. train the expository reading ability of the students; 3. form a right attitude towards advertisements through reading. 4. learn to surf the internet for useful information for previewing and reviewing the class. 教学过程：StepⅠ

lead-in 1. http://v.youku.com/v_show/id_XMjY5NzY4NDEy.html

（范伟

好劲道大骨面广告）

http://v.youku.com/v_show/id_XMTU2MTMzNjQ4.html

（吸烟有害健康）

Two kinds of advertisements: ______________________and _________________________ 2.

advertisements Anything is possible. Impossible is nothing! Nothing Is Possible. Just do It！

Keep moving. To be number one.

翻译

一切皆有可能

品牌

李宁

He who loves me follows me.

StepⅡReading strategy: reading expository writing 1. What is expository writing meant to do?

2. What is the format of expository writing?

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StepⅢ

The structure 1. The main idea of each paragraphs（less than three words）

Para 1______________________________________________________________________ Para 2 ______________________________________________________________________ Para 3 ______________________________________________________________________ Part 4______________________________________________________________________ Part 5______________________________________________________________________ 2.

Part 1 Part 2 Part 3 Para 1

Introduction

StepⅣ

fast-reading 1 What do advertisements encourage people to do? _____________________________________________________________________ 2 What does PSAs stand for? _____________________________________________________________________ 3 What are PSAs aim to do? _____________________________________________________________________ StepⅤCareful reading 1. Read the sentences below and decide whether they are true or false according to the article 1) Most people are not aware of how many ads are around them.

(

) 2) Advertisements are always meant to promote a products or service.

(

) 3) PSAs are only found in newspapers and on TV.

(

) 4) PSAs and commercial ads use some of the same methods.

(

) 5) Commercial ads often give us valuable information about how to live our lives.

(

) 6) An ad warning people against smoking is an example of a PSA.

(

) 2. Read the article and answer the following questions?

1) Where are advertisements most usually found? _____________________________________________________________________ 2) What is the major distinction between commercial advertisements and PSAs? _____________________________________________________________________ 3 Why are some of the advertisements clever according to the article? _____________________________________________________________________ StepⅥconsolidation Types of ads Commercial ads PSAs

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Similarities Places found newspapers , __________ , ___________,_______and television. Method used Use________ pictures and __________ language Differences Purposes To __________ a product or service To_______ people or _________ the public Validity They don’t tell people complete _______ （可信度）

Examples L 16-17

We can______ a lot by following the ads. L35-36

StepⅦ

Expository writing 随着网络的普及，网站(web site)已经成为人们生活中不可或缺的一部分，关注天气、阅读新闻、查阅资料、进行娱乐(entertainment)。

网站是因特网上一块固定的面向全世界发布消息的地方，根据网站的持有者分类：例如个人网站、商业网站，政府网站

。

网站有好坏之分，作为使用者我们要正确地利用它，最大限度的为我们提供有用的信息，而不是被其误导。

http://translate.google.cn/#

（谷歌翻译）

http://dict.baidu.com/

（百度词典）

StepⅧ

Homework 1. Surf the internet for more information and finish writing about the Expository writing above. 2. Review the whole article; underline the phrases and words you don’t know.

教学反思：

1、本堂课以两则经典广告视频为导入，激发学生的学习兴趣，同时引出本文的两大类广告——商业广告与公益广告。

2、本文阅读理解采用精泛读相结合。快速找出与两类广告相关的基本信息，如两类广告的定义，然后以两类广告的异同点为主线进行信息的筛选与归纳总结，最后以任务型阅读的形式进行阅读理解的反馈与巩固。该环节应引入小组竞争机制，因为这一环节没有导入部分的图片与问题那样直观易懂，是纯知识的输出与理解，课堂气氛易于沉闷，采用小组积分、合作学习能够有效地调动学生的学习热情与积极性。

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3、输出部分采用口头作文的形式，既训练学生的口语表达能力，同时训练学生活学活用进行写作的能力，通过对本篇议论文的模仿训练，进一步巩固所学，并形成正确的广告理解价值观，这可以说是本节课的亮点所在。

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