Reading(2)：Advertisements教学目标

M4 U1 Advertising Language points (revision) Step1. Revision 一. 高频单词必记

1.

cheat

vi/vt/n 6.

design

n./vt. 2.

breath

n. 7.

bargain

n./vi. 3.

cure

vt./n. 8.

innocent

adj. 4.

mental

adj. 9.

consult

vt. 5.

trick

n./vt. 10.

comment n./vi 11. determine

vt.确定,查明;裁决→

_______ n.

确定;决定→

________ adj. 有决心的

12. advertise

vi.&vt. 做广告,宣传→________n. 做广告;广告活动;广告业→_______n. 登广告者,广告商→_______n. 广告,广告宣传

13. promote vt 推广;宣传;促进→_______ n. 宣传,促进

14.benefit vi&vt 使受益;得益于

n.益处;救济金→___________adj.有决心的

15. analysis n. 分析,分析结果→

_______

vt. 分析→

_____

adj. 分析的

二．

重点短语必背

1.处理；对付；对待

2.目的是

3.吸引，呼吁

4.把·······表达清楚

5.欺骗，捉弄

6.弄清楚，弄懂；计算出

7.即使

8.死于······

9. 上······当，受······的骗

三．用

get across, fall for, deal with, play tricks on, appeal to 的适当形式填空。

1. I don’t know how to ________ the difficult situation. 2. He was always __________________ others. 3. We mustn’t __________ this kind of trick.

4. The government is __________ everyone not to smoke in public. 5. He tried to explain the problem, but his explanation didn’t ___________ to us.

Step2. Language points 一. persuade vt. 说服，劝说；使信服

【课文原句】An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. (P2) （一）典型例句

1.

Who persuade you to join the school club? 2.

He persuaded her

into going to the party.

out of going to the party. 3.

He has persuaded me of its truth

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（二）用法小结

1.

persuade sb. to do sth.

persuade sb. into doing sth.

说服某人做某事

2.

persuade sb. not to do sth.

persuade sb. out of doing sth.

说服某人不做某事

3.

persuade sb. that·······

使某人相信

4.

persuade sb. of sth.

使某人相信某事

（三）强化练习

1. We finally ___________(说服）the peasant to send his daughter to school.(96全国) 2. Alice trusts you: only you can _____ her to give up the foolish idea.(2001上海）

A．

suggest

B. attract

C. tempt

D. persuade 3. We _________Harry that he was wrong.

我们使亨利相信他错了。

4. Who _________________________________

?

谁说服你不去参加晚会的？

（四）以练促记

用persuade 和advise的适当形式填空。

1. She ___________ her parents to give up their plan, but they wouldn’t listen.

2. Tom _________ his father to take more exercise at last.

二.

recommend vt. 推荐；建议，劝告；介绍

【课文原句】Yesterday I came across an interesting new book, which I would like to recommend here. （一）典型例句

1.

I’ll recommend this book to others.

2.

I recommend going by railway. 3.

I recommend her as your secretary. 4.

The doctor recommended me to take a long rest. 5.

Can you recommend a right person for this post? 6.

It’s often recommended that one (should) lose weight to keep healthy.

（二）用法小结

recommend sth. to sb.=recommend sb. sth.

向某人推荐某物

recommend sth. for 推荐某物作某种用途

recommend sb. as 推荐某人作为······

recommend doing sth. 建议做某事

recommend sb. to do sth. 建议某人做某事

It’s recommended that sb. (should) do 有人建议

（三）强化练习

1. I’m going to Paris tomorrow, which hotel can you ____to stay in?

（2012 邵东创新实验学校月考）

A. contribute B. suggest C. translate D. recommend 2. Perhaps you can___________ another restaurant. 也许你可以给我推荐另一家餐馆。

3. We ____________________________our monitor.

我们推荐王亮作为班长

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4. They have recommended that the site _________________________.

他们曾建议关闭这些遗址并重新修建

5. Their recommendation is that the site _________________________.

他们的建议是这些遗址要被关闭并重新修建

6. The recommendation _____________________is approved by the government.

政府通过了遗址被关闭并重建的建议. Tip 英语中表示建议、命令、要求、坚持等动词后跟宾语从句，从句中要用should +do, should 可省略。其对应的名词后的表语从句或同位语从句中，谓语动词也用should +do, should 可省略。

一坚持：insist

二命令：order/ command

三要求：require / demand/ request 四建议：suggest/ advise/ propose / recommend 三. appeal v : 迎合，有吸引力；呼吁；求助于

n. 呼吁，恳求；吸引力；上诉

【课文原句】It is important to always try to appeal to the audience in order to get them to react in a certain way.

(一)典型例句

1.

Do these pictures appeal to you? 2.

The government is appealing to everyone to save water. 3.

When you are in trouble, do you appeal to your parents or friends for help?

4.

The made an appeal to all the friends for help.

(二)用法小结

1.

appeal to sb. (某物）引起某人的兴趣；吸引某人，迎合某人

2.

appeal to sb. for sth. 为某事向某人呼吁

appeal to sb. to do sth.呼吁某人做某事

= call on sb. to do sth. 3.

make an appeal to sb. for sth. 呼吁某人做某事

(三)强化练习

1. The monitor

____________________ 班长呼吁我们所有的人互相帮助。

2. The prisoner ______

______ the judge for mercy. 囚犯恳求法官的宽恕。

3. LiuQian, a magician from Taiwan performing his tricks well, ___ thousands of audience on the CCTV Spring Festival show. (2012泰州模拟)

A. applied for

B. appealed to

C. approved of D. arisen from （四）注意

cater to one’s interest/taste/need······表示“迎合某人的爱好/口味/需要·······

appeal to sb. 表示“吸引某人”

eg. 1. A good film should cater to public taste. 2.

Some magazines appeal to boys.

四.

get across

将（想法，信息等）传达（给某人）；使理解；把······表达清楚

【课文原句】There are lots of different ways to get your message across when you are putting

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together an advertisement campaign.

(P18) （一）典型例句

1.

Do these pictures appeal to you? 2.

The government is appealing to everyone to

save water. 3.

When you are in trouble, do you appeal to your parents or friends for help?

4.

The made an appeal to all the friends for help. Tip:

get across 作“被理解”讲时无被动形式

eg.

Your meaning didn’t really get across.

你的意思确实无法理解。

（二）归纳拓展

get through

拨通（电话）；通过；到达；度过

get along

进展，相处

get down to (doing) sth.

开始认真做某事

get rid of

摆脱；除去

get around/about

随意走动;(消息等）传播，

流传

get over

从······中恢复过来；（使）穿过；克服

get sth. over to sb.

向某人讲清某事

（三）强化练习

1.

There is a Chinese saying going like this: Bad news ______ ______ quicker than good news.

中国有句谚语：好事不出门，坏事行千里。

2.

I’m going to _______________________ English hard from now on.

从今以后我要开始认真学英语了。

3. I tried to________

to the complaints department.

我试图打通投诉部的电话。

4. We couldn’t ___ the smell of fish.(北师大8-23) A. get to

B. get down

C. get across

D. get rid of

Step3. Practice

1. No matter how stubborn(固执）

he is, I think I can ____him to change his mind.

A. suggest

B. advise

C. persuade

D. make 2. (2010安徽高考) ---How did you like Nick’s performance last night?

---To be honest, his singing didn’t __ to me much.

A. appeal

B. belong

C. refer

D. occur 3. (2012南通高三检测) As a teacher, we should try to ___ it ___ to our students how helpful a correct learning method is.

A. get; about

B. get; away C.

get; across

D. get; off 4. (2011福建卷) Teachers recommend parents ___ their children under 12 to ride bicycles to school for safety.

A. not allow B. do not allow C. mustn’t allow

D. couldn’t allow 5. He_______________(推荐给我这首歌)and I like it very much. 6. Many young people like his songs, that is to say, his songs__________.吸引了很多年轻人) 7. He_____________________________ (说服我去购物) and I bought a bit pack of goods. 8. I found it difficult to_________________

(使他理解我的话).

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