Reading(1)：Advertisements优质教案设计

Module 4 Unit 1 Reading Advertisements教案

张家界市桑植一中

代金贵

15107443168 Teaching aims:

1. To have a good understanding of advertisements. 2. To learn how to read expository writing. 3. To hold a rational attitude towards advertisements. 4. To improve students’ reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 1.How to improve their reading ability through teaching activities. 2.How to let them gain some insight into advertisements and help them deal with advertisements in their daily life. Teaching Methods:

Pair work, careful reading, group discussion, cooperative work Teaching Procedure: Step One: Lead-in Task 1 : A Slogan Guessing Game show the Slogans to students and get them to guess Task 2 : Pair Discussions

Have students discuss in pairs about the elements of a good advertisement (This step is to arose students’ interest in advertisements ) Step Two: Careful Checking List all the examples of advertisement in the passage and divide them into 2 parts. Commercial Ads 1. Bright-teeth fight bad breath. PSAs 1. Yes to life, no to drugs. 2. You are proud of your cooking, so 2. Knowledge changes life.

shouldn’t you buy the very freshest 3.Project Hope—educating every food.

child 4. When you smoke cigarettes, you are slowly killing yourself.

(This step is to make students have a basic understanding of two kinds of advertisements: commercial Ads and PSAs .) Step 3: Comparative Reading

Try to find the similarities and differences between commercial advertisements and public service advertisements.

Similarities Commercial ads ＆

PSAs Places found Means used

Differences

Commercial ads PSAs Aim/Purpose To ______ a ______ or To ______ people about ______, safety service of any other ______ which affects ______ ______. Reliance They don’t tell you the They are ______ and we can ______ a lot ______ truth. by __________________ Expense

Step 4.

Further Reading Task 1: Fill in the blanks

Ads are an 1._________ part of our lives.

What is an ad? ·Include 2. ____________ads and PSAs.

·Use 3.__________ pictures and clever language.

·Encourage us to buy a product or service or believe in an idea. Does an ad tell people the complete truth?

What is a PSA? ·Be aware of the skilful methods. ·Try not to 4. _____ for the trick.

·Mean to teach us. ·Help us 5.______ better lives. We must use our 6.__________ and not be a slave to ads.

Task 2: Analyze the structure of the passage according to the above table.

Step 5: Careful Reading Read the article carefully and finish exercises C1&C2 on Page 4 Suggested Answers: C1:

1. T

2. F

3. F

4. T

5. F

6. T C2:1. They are usually found in newspapers and magazine, on the Internet, radio

and television. 2.A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is

meant to educate people about health, safety, or any other problem that affects public welfare.. 3 Because even if an ad does not lie, it does not mean it is altogether innocent. 4. China began the campaign in 1996. 5. Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot. Step 6.

Critical Thinking

Task: Group Discussion Does advertising play a positive or negative role in our daily life? Why? (Give students some useful sentence patterns to help them to discuss.) Positive

Negative

Spread information

& knowledge Increase the cost of products We have a wider choice of goods due to Waste a great deal of time and money ads

Keep us informed of new goods in time Untrue ads cheat consumers Stimulate consumption We feel annoyed to be interrupted when （刺激消费）

we are watching TV Make life colorful and interesting…

Unhealthy ads pollute culture…

Homework 1.Do Parts A1 and A2 on Page 90 of the Workbook. 2.Preview language points in Reading