Welcome to the unit课程导入及其完整教案

Welcome to the unit, Unit 1, Module 4 双峰一中课改教案

课题

教

学

目

标：

Module4 Unit1 Advertising

一

Teaching Aims: 课

时

One

period 

To make students aware of the role of advertising in our daily life 

To talk about the six ads and put them in two groups. Finally encourage them to tell the difference between them



To discuss the last three questions to improve their speaking ability

教案内容

备注

教学过程

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Welcome to the unit, Unit 1, Module 4 一、

自主学习

T: (Greeting the class as usual) Now we will talk about advertising.

Then by the way: 1)

Do you like reading or watching advertisements? 2)

What kind of ads do you like best? And why? 3)

Where can you find advertisements? (T can give the students enough time to discuss the questions in pairs or groups. Any related answers are acceptable. This step is just to arouse their interest in the topic.)

Ss: … (Encourage them to express themselves)

T: That’s good! So in fact we are living in a world of ads and whether you like or not, they are influencing our life. Ok, now please open your book to page 1. Here are six pictures. You may have seen some similar to them. Next please discuss them in groups of four and try to answer the following questions: 1)

What can you see in the picture? 2)

What can you read on it? 3)

What does it persuade us to do or what does it try to tell us? Ss: … (Show the pictures in pairs and let the students to discuss them one by one. Remember to give them enough time to think about the above questions) T: Well done! Now you can see that advertisements are a good way to sell products or services. They are also a good way to make people aware of the needs of others and the dangers around them. Next please look at the table below and then go through the six pictures again. Later on put each of them in the correct group.

To sell a product or service Computer Software (2) Oxlin Airlines

(3) Shine Shampoo

(6) Educate about people Project Hope

(1) Earth Day

(4) Anti-drugs

(5)

T: Wonderful. I think most of you have realized the difference between the two. And in the reading we will have a further discussion. 在我们的日常生活中，广告随处可见。教师在此处选择了较有代表性的，贴近中学生生活的，学生喜闻乐见的广告作品。以此激发学生对广告的强烈兴趣，- 2 -

Welcome to the unit, Unit 1, Module 4 调动学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。

二、

质疑提问

Ask students the following questions:

1)

Have you ever bought a product or service after reading or watching an ad? 2)

What was it? Now do you believe that advertisements tell the complete truth? 3)

What is/are your favorite advertisement(s) making you think about problems in society or about people who need help? Why? 4)

What do you think makes a good advertisement?

三、

问题探究

Teacher can help the students to conduct the activity and encourage

them to work together to complete the task. Later let some students to show off. T: Well done. Now I think most of you have know what an advertisement is and realize the role of them in our life.

Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one. 【设计说明】这一环节可作为与本课起始时导入环节的呼应，可进一步调动学生学习广告知识的热情，帮助学生为下一课时的学习做好准备。

四、

课堂讲解和检测

Language Points 1)

advertise vt. 为……登广告、做宣传

vi. 登广告

advertisement= ad n. 广告

put an advertisement

登广告

advertise for …

登广告征聘……

e.g. The company is advertising for a new manager. 2)

be aware of …

知道、明白、意识到……

be/seem aware that …

察觉、发觉、发现……

e.g. Every body is aware of the importance of protecting rare animals.

e.g. Buried in deep thought, Tom wasn’t aware of what happened around him.

e.g. Nowadays, people seems aware that some products don’t stick to the promises of their advertisements.

3)

think about …

考虑……

think of …

想起、想到……

think out …

想出……

think over

仔细考虑

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Welcome to the unit, Unit 1, Module 4 五、

小结评价和作业

1.

Ask students to read the passage in Part B on page 95 in

workbook as their homework. Teachers can check the answers in or after class

2.

Let them preview the next period, especially the new words in the instructions or requirements but not included in the wordlist.

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