Reading(1)：Advertisementsppt配套教案板书设计

M4U1 Reading 1

Advertisements

扬中市第二高级中学

朱爱华

Learning goals: By the end of the class, students are expected to: 1. have a good understanding of advertisements;

2. learn how to read expository writing; 3. hold a rational attitude towards advertisements.

Learning Procedures: Step 1 Lead-in 1.

Look at a picture and tell what product the picture wants us to buy? 2.

Enjoy a video and answer the question: what does this advertisement teach us? （设计意图：以图片和短视频作为导入，既激发学生的学习兴趣和愿望，又引出本节课的主题：广告）

Step 2 Fast Reading 1. How many kinds of ads are there? 2. List all the examples of advertisement in the passage and divide them into 2 parts.

（设计意图：通过快速浏览文章初步了解广告的种类，培养学生查找信息的能力）

Step 3.

Comparative Reading Task: try to find the similarities and differences between commercial advertisements and public service advertisements.

Similarities Commercial ads ＆

PSAs Places found Means used

Differences

Aim/Purpose Reliance Expense Commercial ads PSAs To ______ a ______ or To ______ people about ______, safety of any service other ______ which affects ______ ______. They don’t

tell you the They are ______ and we can ______ a lot by ______ truth. __________________

（设计意图：通过具体比较两种广告，进一步加深对广告的了解，同时培养学生寻找信息和提炼信息的能力）

Step 4.

Further Reading 1.

Fill in the blanks

Ads are an 1._________ part of our lives.

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What is an ad?

·Include 2. ____________ads and PSAs. ·Use 3.__________ pictures and clever language. ·Encourage us to buy a product or service or believe in an idea. Does an ad tell people the complete truth?

What is a PSA? ·Be aware of the skilful methods. ·Try not to 4. _____ for the trick.

·Mean to teach us. ·Help us 5.______ better lives. We must use our 6.__________ and not be a slave to ads.

2: Analyze the structure of the passage according to the above table.

（设计意图：通过文本内容填空来把握文章篇章结构，使学生了解说明文的阅读策略，学生在分析文章篇章结构时，思维能力得以提升。）

Step 5.

Critical Thinking

1.

What’s the author’s attitude towards advertisements? 2.

Group Discussion Does advertising play a positive or negative role in our daily life? Why? 3.

Writing With the development of advertising，ads have been closely connected with people’s life. Is it good or bad？We had a discussion.Opinions are divided. Some students are in favour of advertising. In the first place, they think ____________________________________________________________________What’s more，__________________________________________________________________Last but not least, __________________________________________________________________.

However，others hold a different view. On the one hand, _______________________________________________________________________________.On the other hand,_________________________________________________What’s worse，_______________________________________________________________________. As far as I am concerned, ______________________________________________________________________________________________________________________________________________________________ （设计意图：通过批判性思考问题的设计，锻炼学生的语言组织能力和表达能力，使学生在说和写的过渡中，写作能力得到循序渐进的提升，从而培养学生的语言能力素养。）

Step 6 Reflective thinking My understanding of Ads （设计意图：总结归纳本节课的学习内容）

Step 7 Homework 1. Finish the article on Page 95. 2. List the difficult language points on your notebook. 3. Complete and polish your writing （设计意图：课后作业进一步巩固课堂所学）

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