Task(2): Writing an advertisement: Skills building 3板书设计及设计说明

牛津高中英语教学设计

教材：牛津高中英语模块四

单元：Unit 1 Advertising

板块：Task(2) Writing an advertisement: Skills building 3 课堂设计与学情分析：

本节课为Task板块的最后一课时，围绕“advertisement”这一话题，通过听，说，读的信息输入，让学生了解广告的基本结构以及如何写好一则广告，最终以写作为途径，达到信息输出的效果。 由于本班学生英语基础与能力较弱，所以在课堂设计时，我尽量使每个教学环节符合多数学生的认知水平，力争全班绝大多数同学都能积极参与课堂活动，同时通过“任务型”活动培养学生组织语言和运用语言的能力。

Teaching Aims: 1. To know the structure of an advertisement.

2. To learn some words and sentence types used in an advertisement.

3. To learn to write an advertisement based on directions given.

Teaching Important and Difficult Points:

1. How to use persuasive words and different sentence types correctly.

2. How to help them to write an advertisement for a product.

Teaching Procedures:

Step1 Lead-in

Enjoy an ad and play a guessing game.

Step2 Skim the ad and observe the structure

The World Smiles with Readers’ Digest

Families all over the world welcome Reader’s Digest into their homes. With 45 editions in 17 languages, it’s the world’s most widely

read magazine. This global name recognition opens doors to all our product lines. Millions of people everywhere enjoy the books, music collections and home videos that carry our name. Reader’s Digest is both a successful global publisher and a world leader in direct mail marketing because we plan globally --- we act locally.

We make a difference in 100 million lives worldwide.

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Summary 1 The structure of an advertisement: picture, title/headline, body text, slogan

Step 3 Reading and fill in the table Try our delicious sandwiches! You will be amazed at the new recipes and new taste! Our sandwiches are yummy! They are also the biggest in town. We select and use only the best meat and vegetables. Our sandwiches are a bargain at only 5 yuan each. When you buy one now, as a bonus you get another one free.

Introducing Wild & Fancy Are you bored with wearing the same blue jeans every day? Then why don't you get into our new jeans in deep red? This is the season's hottest colour. They are so comfortable that you'll want to wear them day and night! A pair of Wild & Fancy jeans costs only 40 yuan, available in all Wild & Fancy shops now.

title

Try our delicious sandwiches! Introducing Wild & Fancy

Taste/look ingredient Unique features price bonus Where it is available

Summary 2 Which aspects(方面) can be included in the body:

•

taste/ look/ ingredients(成分) •

price/ discount/ bonus •

where it is available •

features

•

benefits •

comments from customers

Step4 Listening and appreciating

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Once tasted, always loved

Have you ever dreamed of becoming ______while enjoying ________food?

Then come to our slimming restaurant, which is the home of ________food. Our restaurant specializes in dumplings and noodles, which are our local _______dishes. _____________salads containing fibers and vitamins are also included in our menu. Moreover, the prices of our dishes are___________, and for the first week we are offering a ___________of 20%. Once you have tried our food, you will never want to go anywhere else! Located by the lake, our restaurant is a ______place for you to have an ________meal while enjoying great views. Why not pay us a visit? Telephone number:5558888.

Let’s practice Use persuasive words to describe the Snickers, Dress.

Use different sentence types:Positive statements(肯定句) Negative statements（否定句）

Questions（疑问句）

Commands（祈使句）

Exclamations（感叹句）

1. Are you bored with/tired of________?/Would you like_______?/Have you ever dreamed of_______?

2. Why don’t you_______/ Why not ______?

3. This is the cheapest/the most/the best/the biggest______ .

4. It is so_____ that______.

5. _____ is a huge bargain at only______ each.

6. When you buy one now, as a bonus you get another _____ free.

7. Don’t hesitate./ Act now./Buy now./Hurry!

Summary 3 Body:persuasive words, different sentence types

Step 5 Conclusion

Step 6 Writing

Design your advertisement

Step 7 Homework

Polish your advertisement

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