Welcome to the unit教学内容

M4 Unit 1 Advertising Period 1Welcome to the unit Teaching goals 1. Enable the students to talk about four different advertisements including two commercial advertisements and two public service advertisements.

2. Help the students learn how to give their opinions on advertisements with the help of the pictures.

Teaching important & difficult points

1. To encourage the students to give opinions on advertisements and give reasons.

2. To ensure that every student has a chance to express himself or herself

Teaching methods

Individual work, group work to make every student work in class.

Teaching aids

A computer, a projector and blackboard.

Teaching procedures

Step 1 Greetings and Lead-in (5mins)

Start the lesson with a video about the advertisement of Coca Cola and introduce the topic of this unit.

Step 2 Look and understand (5 min) Ask students to read the instructions on the textbook and focus on the four posters. Ask them to look at the four posters and what they can learn from these four posters.

Step 3 Introduction (15 min) Introduce each poster by asking students some questions and encourage them to describe each poster by their own words.

Step 4

Discussion and Presentation (15 min) 1.

Help students understand different types of advertisements. Show the following chart to them, and let them fill in the chart with proper names of ads. Advertisements About products About service About social problems or people who need help Learning software; Oxlin airlines Project Hope; Say “No”

to drug; Earth Day

Soft Shampoo

Shine 2.

Divide the Ss into several groups and discuss the three questions under the advertisements. 3.

Have some groups report their answers to the class.

Step5

Summary and Homework

(5 min)

Summarize what we have learnt today and assign today’s homework. Homework: Ask students to look around and find how many ads they can see on their

way home, or how many ads are shown on TV during one night.

And write several sentences on the most impressive one.