Reading(1)：Advertisements优质教案设计

Unit 1 Reading Advertising Teaching Aims:



To learn more about advertisements 

To learn how to read a expository writing

Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life Teaching Procedure:

Step One: Leading-in

What can you see in the pictures?

Step Two: Fast reading

1.

What do ads try to persuade people to do?

2.

What does PSA stand for?

3.

What do PSAs aim to do?

Step Three T or F questions

1.Most people are not aware of how many ads are around them.

2. PSAs are only found in newspapers and on TV. 3. An ad warning people against smoking is an example of a PSA. 4. Commercial ads can give us valuable information about how to live our lives. 5. PSAs and commercial ads use some of the same methods.

Step Four

Careful reading.

1.

Where are advertisements usually found?

2.

What is the major distinction between commercial advertisements and PSAs?

3.

Why are some of the advertisements clever according to the article?

4.

When did China begin a nationwide public service advertising campaign?

5.

Why should we follow the advice in PSAs?

StepFive

Task-based

Reading Ads are an 1._________ part of our lives.

What is an ad?

Does an ad tell people

the complete truth?

Include 2. ____________ads and PSAs.

Use 3.__________ pictures and clever language .

Encourage us to buy a product or service

or believe in an idea.

What is a PSA?

Be aware of the skilful methods. Try not to 4. _____ for the trick.

We must use our 6.__________ and not be a slave to ads.

Step Six: Reading Strategy It usually follows the basic format:

introduction of the subject,

examples and facts that develop or support the idea,

conclusion.

Step Seven: Post-reading Discussion

Do you like watching ads? Why or why not?

Step Six: Today’s motto

今日箴言

There are countless possibilities in life. If you don’t want to be a loser gradually, please go ahead bravely and make your own life. 人生有无数种可能，不想一步步废掉，就请勇敢前行，自己的人生要靠自己塑造。

Step Seven

Homework 1. Read the passage again .

2.Write a short passage about ads