Reading(1)：Advertisements课堂实录【2】

M4 Unit1

Advertising Reading

Advertisements

Learning aims: 1. To learn how to read an expository writing 2. To learn some basic knowledge about ads 3. To hold a rational attitude （理性的态度）towards advertisements

Step1

Lead-in（导入新课，明确目标）

Task 1 Enjoy some pictures to introduce the subject of the reading passage. Task 2

Play a game. Guess what these brands are to review what they have learned before the class and get more knowledge related to advertisements.

Step2

Self-study and Questioning （自主学习，质疑提问）

Task 1

Read the reading strategy to get the basic format of an expository writing. Then find out the structure of the passage. Task 2

The same structure exists in each part of the body. Find out the subject,the examples and the conclusion in the three parts of the body respectively.

Step 3

Exploring（问题探究，拓展提升）

Task 1

Decide whether the statements are true or false. Task 2

Group work Discuss in groups of six and find out the similarities and differences between commercial advertisements and public service advertisements. Similarities

Commercial ads

PSAs

Places

found Means used Differences

Aim /purpose Commercial ads To________a service. _______

PSAs or To ______

people about ______, safety or any other _____

which affects_________ we Reliance They do not tell you the They are ______ and _______ truth.

can______a lot by ________

charged free of charge

Expense

Step 4

Testing（课堂检测，巩固提高）

Task 1

Debate

Watch a video and ask each group to stand up and express their opinions about advertisements as quickly as possible in two minutes .

Task 2

Show time Design an advertisement about school life.

Step 5

Summary and assessment（课堂小结，小组评价）

There are two types of advertisements, commercial advertisements and public service advertisements. However, the commercial advertisements may not tell us the complete truth. Therefore, we should use all our intelligence and do not be a slave to them.