Task(1): Writing an advertisement: Skills building 1 and 2课时教案

江苏省扬中高级中学高一年级备课组

牛津高中英语(M4U1)教案设计

(2018/05/15)

-------教案编者濮敏

文档内容：教学设计—教案

单

元：Unit 1 Advertising 板

块：Task 1

课堂设计指导思想：

这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。本板块包括的一系列活动为学生提供了锻炼听说读写能力的机会。本堂课的重点是培养学生在听的过程中获取和处理信息的能力，培养听的策略，培养语感以及口语表达的准确性，得体性和连贯性。

Teaching aims:

1. Get to learn and practice the skills of listening, reading, speaking and writing. 2. Learn how to listen for statistics and descriptions 3. Try to apply the skills learnt in this section to complete a bar chart. Teaching procedures:

Step 1

Lead-in (Brainstorming) Ask students to brainstorm how to get information before writing an ad.

【设计说明】这一问题的提出既可复习本单元阅读课的内容，又将本堂课的听力训练重点与本单元主题结合起来，自然流畅导入本课。

Step 2

Skills building 1 Help students to listen for statistics and descriptions and review how to read these statistics: 【设计说明】

帮助学生复习分数，小数和百分数的表达方式，并提醒学生注意分数，小数和百分数，特别是小数点后数字的正确读法。

Step 3

Notice Ask students to listen carefully and pay attention to words and phrases that describe an increase, a decrease, no change, a range and a limit

【设计说明】引起学生对这些表达方式的重视，为学生顺利完成后续听力任务扫除障碍，有利于切实提高学生听的能力。

Step 4

Listening practice Have students listen to the recording twice and do the exercise on P12 and ask them to note that they have to do some simple calculations. Then, check answers as a class. Listen to the recording for a third time if necessary and make sure students did the correct calculations.

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【设计说明】这一练习可训练和检测学生辨识和听写包括分数，小数和百分数的数字的能力，其中简单的计算也可训练学生的听力理解能力。

Step 5

Completing a bar chart Ask students to use the information in the table to complete part of the bar chart in Part A on P13. Then check answers as a class. Have students listen to the recording and complete the rest of the bar chart and check answers.

【设计说明】本环节的设计用于进一步发展学生听的能力。让学生在的情景中，并参考表格完成听力任务，旨在激发学生的学习兴趣，培养学生整合信息的能力。

Step 6 Discussion about the memo Ask students to read the note in Part B at P13 and ask them to work in pairs to decide the subject of the note. Check the answers as a class and all reasonable answers can be accepted.

【设计说明】这一练习形式可培养学生合作学习的能力；提高学生概括，提炼信息的能力和综合运用能力。

Step 7

Homework Let students review what they have learned and get preparations for the second part of the task.

【设计说明】帮助学生巩固课堂学习成果，为后续学习做好准备。

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文档内容：教学设计—教案

单

元：Unit 1 Advertising 板

块：Task 2

课堂设计指导思想：

这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。本课的重点在于培养学生说和写的能力，鼓励学生通过体验，实践，讨论，合作等方式，有效地发展学生的思维与表达能力和综合语言能力。

Teaching aims: 1. Get to learn and practice the skills of listening, reading, speaking and writing. 2. Learn how to express opinions and give reasons. 3. Learn how to use different sentence types correctly.

4. Try to apply the skills learnt in this section to complete a bar chart. Teaching procedures:

Step 1

Warming-up Ask students to answer the question “Do you think packaging is important in advertising?”.

【设计说明】这一问题紧扣单元主题，让学生思考并回答这一问题，是为完成本课的主要任务作必要的热身。

Step 2

Skills building 2 Help students to learn to use conjunctions like because, as and since, and sentence structures like First,…Second,…Then…, (Next,…Finally,…)to introduce reasons. 【设计说明】帮助学生掌握连词的用法，训练学生有条理地陈述自己的观点，提高学生口头表达能力，并为写作训练作铺垫。

Step 3

Pair-work Ask students to practise a dialogue in pairs, using the expressions introduced in this part and using the skills they have learnt.

【设计说明】

要求学生结对练习对话，鼓励学生运用所学表达方式和不同的句子结构陈述理由，表达观点，有利于提高学生的口头表达能力。

Step 4

Talking about advertisements(A) Ask students to work in pairs to conduct an interview about good advertisements they have seen. They can ask questions and collect answers about good advertisements. They should complete the interview by thinking of one other relevant question.

【设计说明】这一练习给学生提供了运用所学技能的真实情景，可有效提高学生训练口头表达能力和写作能力的积极性，同时可培养他们的合作学习能力。

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Step 5

Talking about advertisements(B) Have students work in pairs to role-play an interview between a marketing assistant and his/her friend.

【设计说明】本环节的设计用于进一步发展学生说的能力以及综合运用能力。

Step 6 Talking about advertisements(C) Ask students to write down the responses they received from other students and summarize them write a report.

【设计说明】这一练习提高学生概括能力，提炼并整合信息的能力和写作能力。

Step 7

Skills building 3 Help students learn the structure and main use of several sentence types and help them identify the sentence types used in advertisements.

【设计说明】帮助学生提高驾驭不同形式的句子的能力，提高写作水平。

Step 7

Practice Let students read the ad on P16 and identify the sentence types of each sentence. Then check answers as a class. 【设计说明】帮助学生巩固课堂学习成果，检测学生辨识不同形式句子的能力。

Step 7

Completing two advertisements Let students complete two ads on P17. They are encouraged to use the correct words while completing the ads.

【设计说明】巩固本课及本单元所学有关广告的知识，为完成写作广告任务做准备。

Step 7

Homework Ask students to think about the two sample ads on P17. Encourage students to use different sentence types and vivid pictures to make the ad more attractive, and creative. 【设计说明】作业是课堂教学的延续。完成这一写作任务可作为本单元学习成果的展示方式之一，有利于进一步调动学生的积极性。

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