Project(1): Developing an ad campaign名师教学设计

Module 4 Unit1

Project

(Lesson Plan) 1.

Teaching objectives: By the end of this period, teach students to 1. Know the outline of an ad campaign

2.know how to build an ad campaign step by step.

3. present an ad campaign.

2.

Teaching materials: A reading passage for students “ How do you build an ad. Campaign?”

A sample “ Anti---smoking ad campaign”

A piece of student worksheet.

3.

Teaching procedures:

Step1 Fast reading (match the main idea of each paragraph) Who is the target audience

Paragraph

1 what the ad campaign says

Paragraph

2

how to reach the target audience

Paragraph

3 the definition of an ad campaign

Paragraph

4

Step 2 Careful reading

Task 1

Review the first passage and fill in the following form with one word. Title Starting How do you build an ad campaign? Have a clear (1)_______ and an audience in mind; figure out exactly what you want to tell them and what you are trying to (2) _______ them do. Determine your target (3) ________ by researching and(4) _________ in advance. Decide what you want the audience to （5）______ or (6)_______ about. Decide your approach (方法) to (7)_________ your messages across. Who What How

Task 2

Read the second passage Anti-smoking ad campaign . Title

Anti-smoking ad campaign Why 

Millions of people die from smoking (The serious situation) 

Cigarettes contains (1) ______________________ 

Treating smokers costs countries lots of money. 

There are (2)_____________________________

Who (The target audience) What (The content)

The slogan

How

(The approaches)

(3) _______________ 

Educate them about the effects of smoking



Explain the (4)__________ of not smoking



Show(5) _________________________________ 

Convince young people not to start smoking

(6) _________________________________________ 

Putting large posters around the school 

(7) ______________________________________ 

Publishing an article in the school magazine 

(8) ________________________________________

Step 3 : Build your own ad campaign( Group work)

1. The topic of our ad campaign is_______________________________________ 2. Our group choose this topic because____________________________________ 3. Our target audience is_______________________________________________ 4. Our aim is________________________________________________________ 5. We will educate/tell them about _______________________________________ 6. This is our logo which indicates（暗示）_________________________________ 7. Slogan: __________________________________________________________

Step 4 Homework : 1.

完成课课练period 10 的第二题