Self-assessment教案设计（一等奖）

M4U1 Advertising 单元复习

--- REN JING Teaching objectives: 1. Mainly review the language points in M4 U1; 2. Master the sentence patterns; 3. Finish a writing using what has been learnt.

Teaching procedures Step 1: Free talk List words related to the topic “advertising” as many as you can. Step 2 Word and phrases Paraphrase •

1. persuade •

A. advise or try hard to persuade sb. •

2. benefit to do sth. •

3. promote •

B. make somebody do sth. by giving •

4. recommend them good reasons for doing it. •

5. urge •

C. an advantage that sth. gives you •

6. fall for •

D. to help sth. happen or develop •

7.

play tricks on •

E. tell sb. that is good or useful, or •

8. figure out that sb. would be suitable for a •

9. appeal to particular job, etc. •

10. get sth. across

•

F. be strongly attracted to sth. or be •

cheated by sth. •

•

G. to make other people understand

•

•

H. play a joke on •

•

I.

succeed in solving a problem and •

understanding it. •

•

J. be attracted by Key words and phrases 1.

persuade vt.说服

persuade sb. to do=_______________________说服某人做

adj. persuasive 1）要说服大众购买，这款手机必须要有脱颖而出的优点

。

In order to ____________________________ /_____________ it, this smart phone must have outstanding advantages . 2) What he said is __________.(有说服力的) 2.

benefit v. 使受益

n. 益处

1）For the ___________ of them, I’ll go over the plan.

2) Fresh air is _____________to our health. We can _________ a lot _________fresh air. 3

urge v. 敦促

1）

The boy hurried to the headmaster to urge that he ________ for that. A.

couldn’t be punished

B. wouldn’t be punished C . not be punished

D. shouldn’t punish

1

2) 有些广告会欺骗那些渴望解决问题的人。

Some ads will cheat people who ____________ to _____________ their proplems. 4.

appeal to 吸引；呼吁；请求

1）The design __________ all the ages and social group is not easy tomake.

A. appealed to

B. being appealed to

C. to be appealed to

D. appealing to

2) 我们呼吁公众拒绝购买质量低劣的货物。

We __________________________________ boycott goods of poor quality. 5.

get across 把…表达清楚

Despite the fact that his words fail to _____when he sings, Jay Zhou has a very large number of admires in the mainland.

A. get through

B. get out

C. get across

D. get over

Step 3 Sentences 1. Nowadays, we can find advertisements almost_________________.(无论我们去哪里)

2. We ___________________________(对它们太习以为常了以至于)we often do not even realize how many we see and hear in a day. 3. ______________________________ (即使广告不骗人)，it does not mean it is altogether innocent. 4. ______________________ (并非所有的广告) play tricks on us though. 5. _______________(那就是……的原因)we are considering designing a new package for our chocolate bar as well. 6. _____________(在计划……时)a public welfare campaign，you may want to ask yourself. 7.________________ (当谈到)advertisements，we must all use our intelligence and not be a slave to them!

Step 4 Writing Finish the writing using the words, phrases or sentences you have learnt.

广告旨在宣传产品或服务，人们对它们非常熟悉，以至于无论我们走到哪里都可以看到它们。广告主要有两种，其中一种叫公益广告，它关注普遍存在的社会问题，教育人们，使人们生活得更好或鼓励人们支持公益项目。如果你想设计出一则有吸引力的公益广告，你需要使用许多方法来吸引你的观众。

要求：尽可能运用本单元所学的词汇和句型，表达要正确，连贯，流畅。

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Step 5 Homework

1.Polish your writing.

2.Recite the words and phrases in this unit.

2