Reading(1)：Advertisements公开课教学设计模版

Unit 1 Advertising Welcome to the unit & Reading (Ⅰ)

Teaching goals: 1 After learning, Ss will be able to pronounce and understand some important words in the article: advertisement, persuade, fool etc; 2 Ss will be able to understand the main idea of the article and to find detailed information: What is an ad?How many types are there? What are they?What is the aim of commercial ad/PSA? What are the similarities and distinction between commercial ad and PSAs? etc; 3. Ss will be able to learn the structure of expository writing. 4. Ss will be able to expand the knowledge on ad and develop their ability of using language. lead in Activity 1: A video about an advertisement. Question: What do you learn from this video? What is the topic of today's class?

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Activity 2: Show students some pictures about variety advertisements. Question: Where can we find these ads?

__________________________________________________________ Step 1 : skimming Task 1

1.What kind of article does this passage belong to? A. News report

B. Argumentative writing （议论文）

C. Expository writing （说明文）

D. Practical writing （应用文）

Task 2

1.What are the main types of advertisements? ___________________________________________________________ 2. What does

PSA stand for? __________________________________________________________

3. What do PSAs aim to do?

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Step 2

Scanning Match the main ideas with the paragraphs of the article. Para. 1

A. What is an ad? Para. 2

B. Public service ads Para. 3

C. Brief introduction of ads Para. 4

D. The advice on ads Para. 5

E. Untrue claims about products

Step 3

Careful reading Task 1(True or False) 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or services. 3. PSAs are only found in newspapers and on TV.

4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.

Task 2

Make a summary by filling in the blanks according to the article

Definition An advertisement uses words and pictures to

2. __________________people to buy something.

Commercial advertisements

People should pay forthem to 4. ________a

product or service.

·Generally, they are not altogether

5. ________.

Main 3.____- Sometimes they play 6. _____on us.

Public service advertisements

They are often run for 7. ____.

·They are made to 8. _____the public.

·We can often learn a lot by following the

9. ______they give.

Conclusion We must all use our 10. __________and not be a slave to them!

Step 4

Discussion Now ads are becoming parts of our daily life. Do you like

them? Do you think it is necessary? Why or why not? Talk about your attitude towards advertisements. _________________________________________________________________________________________________________________________________________________________________________________reference words(参考词汇):

(1) funny , humorous , creative, meaningful, attractive , informative, helpful for our lives, live a better life.

(2)

persuasive，play tricks on, skilful methods, nice comment, fall for

Step 5 Homework 1. Write a short passage about the advantages and

disadvantages of ads. 2. Preview the language points in the passage.