Project(1): Developing an ad campaign优秀获奖教案

Unit 1

Project

Building an ad campaign

Teaching aims:

1. To have a good understanding of Toby’s travel plan

2. To get familiar with Africa and have respect for different cultures and customs

3. To master the skills of reading. 4. To learn to make a travel plan Important points: 1. To develop the students’ reading comprehension 2. To develop the students’ ability to gather information 3. To develop the students’ culture connotation and international outlook Teaching difficulties: 1. To stimulate the students’ independent study 2. To train the students on listening, speaking, reading and writing

3. To improve the students’ creative, comprehensive and consolidating abilities Teaching methods:

Explaining; Students-centered teaching; Group discussion Teaching aid: The multimedia

Teaching procedures: Step 1: Lead-in Step 2: Reading comprehension Questions on the passage “How can we build an ad campaign”

I. Fast reading II. Detailed reading Fill in the blanks according to the passage “How can we build an ad campaign”

Main Idea: How to build an ad _________

Step One

*have a clear aim and target audience in _____; *do a little research and ________ in advance and you can _____ the right message for the right people. Step Two

*gather _____________ from your research; *It is important to always try to ________ to

the audience in order to get them to ________as expected. Step Three *use different ______ to get your message _____ *decide what ________ you want to use to reach your audience. III. A sample ad campaign

Questions on the passage ---Anti-smoking ad campaign

Step 3:

Start an ad campaign

I. Planning(1) Work in eight groups of six or seven students. (2) Three Topics: Anti-drugs

Food safety

Animal protection II. Preparing

Member’s name

task

Design a logo Develop a slogan

Forms of media Presentation III. Presentation Step 4: Homework 1.

Design a poster for your campaign 2.

Show your logo and slogan in the poster