Welcome to the unit优质课教案内容

M4 Unit 1 Advertising

Welcome to the unit

Teaching goals: 1. Target language:

advertisement, advertising, be aware of, slogan, logo, commercial ads , public service ads, product, service 2. Learning ability goals:

Enable the students to ask for opinions and give opinions on advertisements.

3. Ability goals:

Enable the students to learn how to improve their speaking and writing skills.

Teaching important points

How to encourage the students to give opinions on advertisements and give reasons.

Teaching difficult points

How to ensure that every student has a chance to express himself|herself Teaching methods:

Individual work, group work.

Teaching aids

A computer, a projector and blackboard.

Teaching procedures: Step 1 Greetings and Lead-in 1. Show an advertisement on the screen. 2. Ask Ss the following questions:

Have you ever seen such a picture?

Where can you often see it?

What it is used for?

Step 2 Reading the text The Power of Advertisements on the handouts

Ask Ss read the text and answer the questions:

What kind of ads is easier to remember?

Why do many people buy a product made by a famous company?

Do ads play an important part in our lives? Why ?

Step3 Picture-talking 1. Divided Ss into several groups

2. Ask Ss to discuss what the pictures advertise for and provide some relevant information for Ss to describe the ads.

What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster? 3.

Guide Ss to divide the ads into two types and conclude their purposes

Step4 Discussion

Do you believe that advertisements tell the complete truth?

Give some example to support your idea.

Step5 Writing 1. Ask Ss to write their opinions on advertisements with 60 words . 2. Give some useful words and expressions to help them. I think ads can be dangerous because ads often make people believe something that is not true. In my opinion, this may have harmful effects on us. For example, many commercial ads advertise sweets and soft drinks. What they don’t mention is how bad these things can be for our teeth.

Step 6 Summary and assignment

1. Write your opinions on ads with 100 words

2. Preview Reading