Welcome to the unit教学设计(第一课时)

Unit 1 Advertising Welcome to the unit

Analysis of Teaching Material This is the first lesson of unit one in Module Four. Before this class, the teacher have taught the students vocabulary in Warming-up and reading part.

The topic of this unit is about advertising. As we all know, advertising plays a very important role in our daily life and we can find them wherever we go. Before the class, I have asked students to preview what they will learn and required them to look for the slogan of some products. In addition, I have divided them into seven groups and asked each of them to design an advertisement and introduce it before the class. In this way, I made them well prepared for this class. These are also my basic teaching procedures. Teaching Aims

To make students aware of the role of advertising in our daily life;

To talk about the four ads and put them in two groups;

To make students have more chances of practicing speaking skills;

To make sure effective communications among students.

Teaching Key & Teaching Difficulties

To help students understand the role of ads;

To make students more active and speak more in class;

To make students know how to design an ad and introduce it before class. Teaching Methods:

Task-based teaching

Pair-work and group work Teaching Aids:

a multimedia classroom

the whiteboard

Students’ hand-out

Teaching Procedure: Step One: Leading-in

1.

Enjoy a movie about the food McDonald Tell me what kind of advertisements is being advertised and what the slogan is. ________________________________________

2. Tell me the slogan of some familiar advertisements in our daily life .

雪碧_____________________________________ 耐克_____________________________________ 李宁_____________________________________ 鸿星尔克_________________________________ 安踏_____________________________________ 欧莱雅___________________________________ （设计说明：用McDonald广告的一个短视频，迅速地将学生的兴趣引导到课堂内，并引出本节课的主题：广告。同时，接下来将学生熟知的广告图片呈现在PPT上，让学生间接强化对广告的印象：无处不在）

Step Two: Brainstorming 1. Where can we find these ads? __________________________________________________________________________________________________________________________________________ 2. Do you like these ads?And why? __________________________________________________________________________________________________________________________________________ 3. What is an advertisement used for?(read the instructions on P1) __________________________________________________________________________________________________________________________________________ （设计说明：广告无处不在。那到底都在哪里呢？学生对广告又有什么感觉呢？这2个问题，层层推进，引导学生思考，进而回到课本的问题：What is an ad used for?引出广告的分类：商业广告和公益广告）

Step Three: Observation

1. Look at the pictures on P1 and answer.

1. What kind of advertisement is it?

2. What images can you see?

3. What is the slogan? 4. What does each advertisement try to tell us?

Oxlin Airlines It is a ________________advertisement.It draws__________________________.

It uses “_______________________________________________”

as a slogan.

It tells that_______________________________________________________.

Earth Day It is a ________________advertisement.It draws__________________________.

It uses “______________________________________________”

as a slogan.

It tells that_______________________________________________________.

Say ‘No’

to drugs It is a ________________advertisement.It draws__________________________.

It uses “______________________________________________”

as a slogan.

It tells that___________________________________________________.

Soft Shine Shampoo

It is a ________________advertisement.It draws__________________________.

It uses “______________________________________________”

as a slogan.

It tells that_______________________________________________________.

2. Try to divide them into two kinds.

Commercial advertisements:_____________________________

_____________________________ Public service advertisements (PSAS):_____________________________

_____________________________ （设计说明：通过对书上四幅图片的解读，为了促进学生的输出，在这里，教师用四个小问题的方式同时使用四个简单句It is a _____________advertisement.It draws__________________________. It uses “____________________________”

as a slogan. It tells that_____________________________. 帮助学生了解书上每个广告的内容、形式、标语和目的，强化他们对广告的认识，为下一步教学做准备）

3.Further thinking

What makes a good slogan? Or the features?

___________________________________________________________

___________________________________________________________

___________________________________________________________

（设计说明：在之前的铺垫下，要求学生自己总结广告标语即广告词的特点，水到渠成）

Step Four: Design a slogan and an ad Task 1 Design a slogan

Think about a good slogan for each ad.(pictures on the screen)

(阳明山)__________________________________________________

（万寿寺）_________________________________________________

（柳子街）_________________________________________________

（潇水河）_________________________________________________

（设计说明：学生们所在的城市永州是一所历史文化名城，而且正在为筹建旅游城市而做准备。在这里土生土长，所以，教师选择了最具有代表性的四处景点。此环节，教师让学生自己为它们设计一个广告词，学以致用）

Task 2 Design an ad 1. Design a commercial ad: to sell a product or service.

2. Design a PSA about our life. (to make people think about social problems) 3. Show your posters in front of your classmates.

（设计说明：此环节是本节课的高潮：让学生上台展示本小组的作品。由于课堂时间有限，课前教师将学生分成7组，自行设计广告：包括内容、形式、标语和目的。这个环节，也将整堂课变成一个整体，达到了语言输出的目的）

Step Five: Homework 1. Preview the passage on P2-P3.

2. Finish the exercises A, C1, C2, D. （设计说明：本节课是预备课，一方面是介绍本单元的主题：广告，另一方面通过介绍广告的来源，广告词的特征等内容以及让学生自己设计广告，帮助学生更好的理解即将学习的课文reading passage.进而顺势推出本节课的作业）