Reading(1)：Advertisements优秀教学设计

高一年级英语导学案

M4U1 Reading M4U1Reading Advertisements learning aims 1.to learn some basic knowledge about ads.

2.How to read expository writing Pre-reading: 1. A Commercial advertisements is one which someone has paid for to _____ a product or service, 2. PSAs (_______________________) are meant to _______ people about health, safety, or other problems that affects public welfare. Step 3：Fast reading（课前预习）

1 Main idea of each paragraph Para1: Brief _____________of ads

Para2: _____________________? Para3 :Not all ads tell _______________.

Para4_________________ Para5 __________ on ads. 2 Answer the three questions: 1) What do advertisements persuade people to do?

____________________________ 2) What does PSAs stand for? ___________________________________________ 3) What are PSAs aim to do? ____________________________________________ Conclusion1：

An ad uses words and pictures to _______ people to buy a ______ or ______, or to ______ ____ an idea. There are two main types of ads— ________ __________ and _____ ______ ____________. Conclusion 2:

Ads sometimes don’t _____, but don’t tell us ________ truth. Therefore, don’t _____ _____ the tricks ads use. Conclusion 3:

Not all ads _____ _____ ____ us though. PSAs, which _____ ____ widespread social _______, aim to teach us and help us _____ better lives. PSAs are meant to _______ the public, and we can learn a lot by _____ the advice they give. Step 4：Reading for details

1 Find out the similarities and the differences between commercial ads and PSAs. similarities Commercial ads PSAs Places methods

differences Commercial ads PSAs Purposes

高一年级英语导学案

M4U1 Reading Reliance Step5：Consolidation

一）Choose the best answers:

1.What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t

you buy the very freshest food?”(

)

A. Since you are good at cooking, you needn’t buy the very freshest food. B. Because you are a nice cook, the very freshest food is your favorite choices. C. If you are satisfied with your cooking, you shouldn’t

buy the very freshest food. 2.Which of the following advertisements is different from the others? A. Bright-Teeth fights bad breath

B. Project Hope—

schooling every child C. Knowledge changes life 3. What is the author’s attitude towards ads? A. All ads tell the complete truth and we should believe them. B. ads don’t tell the truth and we mustn’t believe them.. C. Some ads offer inaccurate information and we should be careful about them. 4. Which of the following can not be regarded as an advertisement ______? A. ‘Yes to life, no to drugs.’

B. ‘Project Hope---school every child.’

C. ‘Good to the last drop.’

D. ‘The

car accident kills four passengers.’

5. Some of the advertisements are clever because ______.

A. they don’t tell the complete truth to customers though they don’t lie

B. they use the most beautiful language and images C. they are made so beautiful and can be found almost everywhere D. they don’t tell lies directly to the customers

6. Which of the following topics will be talked about in a public service advertisement ____?

A. A new car factory that will be built in China next year.

B. A good harvest of oranges is expected this year.

C. Tea will take the place of coffee.

D. A paper bag will make your home cleaner. 二）

Answer the questions 1)Where are the advertisements most commonly found? __________________________________ 2) What is the difference between commercial advertisements and PSAs? _______________________________________________________________________________ 3 )Why are some of the ads clever according to the article? _______________________________ 4) When did China begin a nationwide public service advertising campaign? ________________ 5) Why should we follow the advice in PSAs ___________________________________________