Task(1): Writing an advertisement: Skills building 1 and 2优秀公开课教案

M4Unit 1 Advertising Task Writing an Advertisement Teaching Aims: 

To train and improve the students’

abilities of listening, speaking, reading, and writing 

To learn how to listen for statistics and descriptions, and how to state opinions and five supporting reasons 

To apply what they have learnt to design a advertisement for a chocolate bar Teaching Key Points & Teaching Difficulties: 

How to improve their integrated skills through these activities 

How to help them to write an advertisement for a product 

The usage of some key words and structures Teaching Procedure: Step One: Lead-in

T: (Greet the class as usual) Today we will learn how to write an advertisement for a product. But first of all, I want to ask you some questions. Since you have study English for years: 

Are you good at listening? 

What difficulties do you have in listening? (It is to focus the students’ attention on the theme of this part. Encourage them to relate it to their own experiences and speak as they like.)

Ss: ... (Any related answers are acceptable.) T: So that’s the problem. I think you need more practice to improve your listening skills. If so, you are sure to do it better. Teaching notes:

Step Two: Listening T: Today in the first step we will learn how to listen for statistics. Now please open your book to page 12. Read the instructions (Group1 and 2) and consider the following two questions: 

What numbers are given when you listen for statistics? 

What phrases or phrases should you listen carefully for?

(Let them read the content on page 12 and discuss them in groups of four or so. Remind them to share their information. T can offer help if the students need it. Collect their answers as follows.)

Numbers in statistics: 

Fractions: 1/2(a/one half), 2/3(two thirds), 3/4(three quarters), etc 

Decimals: 0.3(zero point three), 6.79(six point seven nine), etc 

Percentages: 63%(sixty-three percent), 45.72(forty-five point seven two), etc

Phrases describing statistics: 

An increase: an increase of, increase/rise by, etc 

A decrease: a decrease of, decrease/fall by, etc 

No change: no change, remain/stay the same, etc 

A range: between … and …, from … to …, etc 

An average: average, etc 

A limit: lowest, peak at, etc

(Let them go over the above again and pay attention to the pronunciation of numbers. They can ask T for help if they have any questions. ) Teaching notes:

T: OK. Now I think you have made it clear how to listen for statistics, and next you listen five short descriptions. Write down the statistics in the blanks. Remember you may need some simple calculations after listening.

(Make sure they know what to do. Play the tape twice for them to complete the exercise. If possible, T can play a third time for the students to get a better understanding.)

Suggested answers:

1).1200, 1400

2).85%, 65%

3).50%~60%, 75.5%

4).23.4%, 11.5%, 24.5%, 13.6%

5).9000, 3000

T: Great! It’s a piece of cake for you. Next let’s go on to listen to an announcement. Write down the statistics to complete a chart. Yet some of the information is given to help you.

Market Share Year (%) 1990 1995 2000 10.5

12.5

12.5

2005 2010 2015 Year (%) 15 19.5 24 Market Share Teaching notes:

T:

So please use these statistics to complete part of the bar chart. The first has been given to help you.

(Give them several minutes to finish. Be sure that they understand the instructions and know what to do.)

T: (After a while) Now you can see some information in the table are missing. Next please listen to the announcement and write down the numbers. Later we can complete the whole bar chart. Understand?

Ss: Yes.

(Play the tape at least twice for them to fill in the table. If necessary, play it a third time for them to make sure of their answers. Collect the numbers in the table on the screen.)

Sales of the ChocoLoco Bar

MarketSha

25 re % 24

20 19.5

15 15 10.5 12.5 12.5

10

5

0

Year

1990 1995 2000 2005 2010 2015

(Let them complete the above bar chart in their text books and then show the sample one on the screen for them to check answers.) Step There: Pair work 1 Work in pairs and talk about your opinions on ads. 2 Try to use different structures to state opinions and give reasons. 3 You can refer to the dialogue on Page 14 as a model.

Step Four: Writing

随着广告业的发展，广告已经与人们的生

活密不可分了。

这是好还是坏呢？我们进行

了讨论，意见各不相同。有些学生支持广告业，

有些同学持有不同的观点…

请写一篇文章，阐述你的观点。

(Ask them to do it in groups of four. Remind them that they can add something related. If they can’t finish, let them complete it after class. They can surf Teaching notes:

the Internet to get more help.) Step Five: Presentation 1.Students will be given chances to present their writing to their classmates. 2.Ask some students to make comments on their essays. Step Six: Homework: 1 Finish your article. 2 Make good preparations for Project.

教学后记或反思：

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