Reading(1)：Advertisements优秀公开课教案

湖南省G10联盟“同课异构”公开课教案

M4U1 Reading

Advertisements 第一课时

Teaching Aims:



To learn more about advertisements 

To learn how to read a expository writing



To read the passage Advertisements and complete related answers 

To improve their core competences by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities. 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life by situational teaching method. 

How to help them build up the correct values and views on life. Teaching Procedure: Step One: Leading-in

T: Hello,boys and girls! I’m Lily! I want to go shopping today.

Would you like to go with me?

Let’s go to the shopping centre by subway!

In the subway station, there are many pictures on the wall.

(Show Ss some pictures about ads)

Do you know what they are?

Ss: … Advertisements

(This step is to set a situation to attract Ss’ attention into the learning of ads) Step Two: Reading Comprehension

T: I’m

so interested in advertisements that I surf the Internet to know more about it. I find an article about ads on the school website.Would you like to read it with me?

Ask Ss listen to the tape and then answer the following exercises:

1).What is an advertisement?

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2).Two main types of advertisements

1. What is NOT the difference between a commercial advertisement and a PSA?

A.

A commercial advertisement is one which someone has paid for while a PSA is often for free. B.

A commercial advertisement promotes a product or service while a PSA is intended to educate people about issues which affect public welfare. C.

A commercial advertisement aims to gain benefit from the receivers while PSA aims to educate people. D.

A commercial advertisement appears almost everywhere while a PSA only

appears on TV.

(Remind students to use skimming and scanning skills to focus on and identify the information needed to answer these questions. Let them pay attention to the three subtitles in the passage which can help them find the information they want. )

Ss: … (Encourage them to give their answers in their own words.) T:

Let’s enjoy two ads and tell which kind of advertisements they belong to.

(show Ss two videos )

Please divide these ads into two groups according to the types.

(show Ss six pictures about ads ) T:

Can I believe all of the advertisements? Read the passage“Advertisements”on page 2-3 and finish the following exercises: 2. Why are some of the ads clever according to the article?

A.They deal with large social issues.

B.Because although the ads do not lie, they do not tell you the complete truth.

C.They say something about the commercial issues.

D.They tell the complete truth. 3. If a consumer doesn’t want to buy a false product, he needs to _____.

A. believe in the shopkeepers’ words

B. accept everything that is said in advertisements

C. be educated about techniques used by advertisers and not blindly accept

everything that is said in advertisements

D. bargain with the shopkeepers

4. Why should we follow the advice in PSAs?

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A. Because they use attractive pictures and clever language.

B. Because they educate us to make an effective decision.

C. Because they have definite aims.

D. Because they are meant to be helpful, and by following the advice in

PSAs, we can often learn a lot.

5.

The author write this passage to_______. A. tell us what commercial advertisement is B. make us aware of the importance of Public service advertisements C. tell us the trick of commercial advertisement D. share some information about advertisements with us.

(After finishing the exercises, ask Ss the question:)

T:

What is the writing style of this article?

S:

Exposition/Expository writing

T:

How to find the key sentence of Exposition ?

S:

Find the key sentence in Para 1.

(This part is to help Ss master reading strategy of expository reading ) T:

Now, let come to the question again. Can I believe all of the advertisements? S:

No, you can’t!

You can only believe Public service advertisements!

T:

OK! I’ll be smart when it comes to advertisements next time!

Step Three: Consolidation

七选五

Advertisements

Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.

1

. It encourages people to buy a product or service, or believe in an idea. There are two main types of advertisements.

2

. The other is PSAs. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.

However, an advertisement does not tell people the complete truth. We still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. We must not fall for this kind of tricks.

3

. PSAs are made to serve the public and aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country.

3

These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. There are even PSAs to teach us how to live healthy lives.

4

. If you follow the advice they give, you can often benefit from them.

Finally,

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. When it comes to advertisements, we must all use our intelligence and not be a slave to them! A.

Not all ads play tricks on us though.

B.

PSAs are more popular among people.

C.

Advertisement is an important part of our lives.

D.

All of these ads are meant to benefit the public. E.

I want to tell you to be smart about adertisements. F.

One is commercial advertisements which someone has paid for to promote a product or service.

G.

Commercial advertisements is the one which someone has paid for to advertise a product or service.

Step Four: Group work

T: As you know, I'm a memeber of the Volunteering Club in our school!

Now, I have a new task to design slogans(广告语) for some PSAs.

Would you help me design some slogans(广告语) for

these PSAs? What is a slogan? Let’s enjoy some classical slogans!

One world, one dream!

同一个世界，同一个梦想！（2008年北京奥运会）

Keep moving!

永不止步！（安踏）

Good to the last drop! 滴滴香浓，意犹未尽！（麦斯威尔咖啡）

Start ahead! 成功之路

从头开始!（飘柔洗发水）

Divide the Ss into two groups(boys&girls), make them have a competition in designing slogans for six PSAs.

T: PSAs play an important role in our life and it will make the world a better place!

Step Five: Homework

Write a passage to talk about the public service advertisements.

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板书设计：

M4U1 Advertisements

G1

G2

G3

G4

Types:

Commercial advertisements

PSAs

Design a slogan:

教学后记：

本堂课运用了情境教学的手段，通过各种课堂活动让学生们在愉悦的气氛中掌握了本课内容，达成了教学目标，教学效果好。但如果在小组竞赛环节还提前准备一些小奖品，通过这样的奖励机制则更能调动学生的学习兴趣。

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