Reading(1)：Advertisementsppt配套的教案及板书设计

M4U1

Reading

Advertisements

左宗棠中学 岳丹

I. Lead-in

In the subway station, there are many pictures on the wall.

Do you know what they are?

II. Fast reading：

(Listen to the tape and finish the following exercises.)

What is an advertisement?

Two main types of advertisements：

1._____________________________

2._____________________________

※Enjoy two videos about ads and tell which kind of advertisements they belong to.

※Divide these ads into two groups according to the types.

III.

Reading for details: 1)Read the second paragraph and finish this exercise:

What is NOT the difference between a commercial advertisement and a PSA?

A.

A commercial advertisement is one which someone has paid for while a

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PSA is often for free. B.

A commercial advertisement promotes a product or service while a PSA is intended to educate people about issues which affect public welfare. C.

A commercial advertisement aims to gain benefit from the receivers while PSA aims to educate people. D.

A commercial advertisement appears almost everywhere while a PSA only

appears on TV.

2)Read paragraph3 and finish the following exercises: Does an ad tell people the complete truth? The topic sentence: Supporting examples

Slogans（标语）

Analysis

3) Read paragraph4 and finish the following exercises: Public service advertisements（PSAs）(para4) Aims of PSAs:

a) to teach and help us lead _______ and healthy lives. (L29,36)

b)to encourage people to support ____________________. (L35)

Translate some slogans (标语) of PSAs

1.Yes to life, no to drugs. 2.Knowledge changes life. 3.Project hope– educating every child

4.When you smoke cigarettes, you are slowing killing yourself.

Conclusion:

All of these ads are meant to________ the public, and we can often _____ a lot by following the _______ they give.

4) Read paragraph5 carefully

When it comes to ads, what should we do?

Conclusion：

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IV.

Consolidation

七选五

Advertisements

Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.

1

. It encourages people to buy a product or service, or believe in an idea. There are two main types of advertisements.

2

. The other is PSAs. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.

However, an advertisement does not tell people the complete truth. We still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. We must not fall for this kind of tricks.

3

. PSAs are made to serve the public and aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. There are even PSAs to teach us how to live healthy lives.

4

. If you follow the advice they give, you can often benefit from them.

Finally,

5

. When it comes to advertisements, we must all use our intelligence and not be a slave to them! A.

Not all ads play tricks on us though.

B.

PSAs are more popular among people.

C.

Advertisement is an important part of our lives.

D.

All of these ads are meant to benefit the public. E.

I want to tell you to be smart about adertisements. F.

One is commercial advertisements which someone has paid for to promote a product or service.

G.

Commercial advertisements is the one which someone has paid for to advertise a product or service.

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V. Group work Design a slogan for a PSA or a CA

VI. Homework:

Summary Nowadays, we can find 1.________ (advertise) almost wherever we go. Advertisement uses words and pictures 2.___________(persuade) people to buy a product or service, or to believe in an idea. A commercial ad is one 3._____ someone has paid for. PSAs are often run for free, and are 4.______(mean) to educate people about health, safety, or any other problem that 5.______(affect) public welfare. 6._______(attract) pictures and clever language are usually used in ads. And sometimes they play tricks 7._____ us. So please think about 8._____ you should buy the product the ad promotes. When 9._____ comes to ads, we must all use our intelligence and not be

10. ____ slave to them.

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